Recent Articles

What Is Loyalty Segmentation? The Ultimate 2024 Guide cover

What Is Loyalty Segmentation? The Ultimate 2024 Guide

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. Want to learn how to design an effective loyalty segmentation strategy and boost customer retention? Let’s get started!

How to Improve Customer Perception [+ Examples for SaaS] cover

How to Improve Customer Perception [+ Examples for SaaS]

Customer perception can make or break your brand reputation. But why is customer perception important and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement!

Best No Code Analytics Platform for Growth Insights cover

Best No Code Analytics Platform for Growth Insights

Data analytics plays an instrumental role at every step of building a successful product. Whether you’re building your user base or releasing a new feature, the right no-code analytics platform can help you make evidence-based decisions. In this article, we’ll discuss the features and benefits of some of the best no-code analytics tools.

What Is a Customer Pulse Survey and How to Use It For Feedback Collection cover

What Is a Customer Pulse Survey and How to Use It For Feedback Collection

Pulse surveys can help you spot actions that require immediate care, assess the impact of an internal or external event, and track your performance over instant and brief moments. In this article, we will examine what a customer pulse survey is, how it can benefit you, the right time to send it, and best practices for creating pulse surveys.

Cohort Analysis: A Comprehensive Guide on How to Reduce Churn Rates

Cohort analysis is a kind of behavioral analytics that involves tracking the behavior of specific user groups sharing similar characteristics. This type of analysis allows product teams to better understand user interactions with the product and make data-driven decisions to improve customer satisfaction and retention, and drive revenue.