No, personalization is not about throwing in the {{first name}} tag in the confirmation email and welcome screen. Nor is it about calling me a ‘friend’ and faking familiarity. Let’s have a look at a few examples of personalization gone wrong – and how to use personalization well for your SaaS.
In SaaS, a step-by-step guide is a resource meant to outline and describe every step to fulfill a process. And it’s designed so any employee or customer can follow through and execute the required tasks successfully. For digital adoption, documentation is key to keeping users engaged with your product and breaking down complex tasks into simple process documents.
Appcues is a fantastic product when it comes to user onboarding, but is it the right fit for your company? The answer might not be too obvious. With that in mind, we decided to take a look at the top Appcues competitors.
People in product marketing need to learn about Pendo product tours. How good are they, and is there anything better on the market?
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