Best Resources for Product Launch Managers

Helpful resources for product launch managers

Empower yourself with the knowledge and strategies needed to excel as a product launch manager through these top-tier educational resources—from podcasts to blogs.

Best books for product launch managers

• Crowdfunded: The Proven Path To Bring Your Product Idea To Life By Mark Pecota – CEO and Co-founder of LaunchBoom: Master the art of crowdfunding to launch your product on Indiegogo and Kickstarter. Whether you’re just starting out or already have a booming business, this is the playbook the most innovative companies use to launch successful products today.
• Product Entrepreneur—How to Launch your Product Idea: Napkin Sketch to $1 Million in Sales By Chris Clearman: Successful product entrepreneur Chris Clearman compiles years of hard-won knowledge and experience in this practical guide to launch and grow your product business. This book covers everything from vetting your ideas to perfecting your pitch to retail buyers and everything in between.
• The Pocket Guide to Product Launches—Get Confident, Go to Market, and Win By Mary Sheehan: Need to take a product launch from zero to sixty in no time flat? Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.

Best webinars for product launch managers

Product launches are complex undertakings, and staying up-to-date on best practices is crucial for success. Here’s a curated list of high-quality webinar sources specifically catered to product launch managers:

• Userpilot Events: Userpilot regularly hosts webinars on product growth and user onboarding, which are crucial aspects of a successful product launch. You can check our page from time to time for regular webinar updates and calendars.
• Product Launch Institute (PLI): A leading authority on product launches, PLI offers a library of both free and paid webinars. From pre-launch strategies to post-launch analysis, their webinars delve deep into specific aspects of product launches.
• Go-to-Market Institute: This institute focuses on building successful go-to-market strategies, which are essential for product launches. Their webinars cover topics like creating compelling messaging, channel selection, and launch execution.
• Webinars on Demand (WoD): This platform aggregates webinars from a variety of sources, including some focusing on product launches. You can search for specific topics like “product launch marketing” or “launching a SaaS product” to find relevant webinars.
• Launch: This organization frequently hosts virtual summits and webinars specifically dedicated to product launches. They feature industry leaders discussing successful launches across various industries.
• Marketing Sherpa: While not exclusively focused on product launches, Marketing Sherpa offers valuable webinars on marketing strategies that are essential for successful launches. These include webinars on content marketing, social media marketing, and email marketing.

Best blogs for product launch managers

Are you looking for blogs that will increase your product launch management knowledge? Consider the following five blogs:

• Product management blog by Userpilot: From guides to listicles, this blog has hundreds of articles on product management in the SaaS industry.
• SVPG blog: Marty Cagan founded the Silicon Valley Product Group (SVPG) to share his knowledge and experience with product leaders. Follow this blog and you will learn it all.
• Product Talk: Teresa Torres and her team highlight teachings from her reputable book (Product Discovery Habits) to help product teams build valuable products.
• Product Manager HQ: The Product Manager HQ blog explains essential product management concepts, offering valuable insights and practical guidance to newbie product managers.
• Bring the donuts: A well-known product professional (Ken Norton) offers the best articles in the product management realm.

Best podcasts for product launch managers

• Fearless Product Leadership: Product management is not for the meek, and the Fearless Product Leadership podcast helps you shake off your doubts and hesitations to lead with authority and confidence.
• The Product Podcast: The Product Podcast by the Product School has over 300 episodes. The podcast features various PMs from top companies like Facebook, Google, Spotify, Microsoft, Uber, Slack, and countless other startups and tech companies.
• Product Love: Product Love is a great podcast hosted by Eric Boduch – founder of Pendo. The podcast focuses on the connection between people and their favorite products and how that can impact various decisions, factors, and more.

Best tools for product launch managers

As a product launch manager, having the right tools in your arsenal can make all the difference in ensuring a successful and seamless product launch. Here are some of the best tools to help you deliver exceptional results:

1. Best in-app messaging tool – Userpilot: With Userpilot, you can create beautiful in-app messages for announcing launches and trigger them contextually.
2. Best tool for project management – Monday: Monday is a versatile tool that helps you easily plan, track, and collaborate on your product launch tasks.
3. Best tool for product management – Jira: Jira is a powerful product management tool that enables you to capture and organize product requirements, prioritize features, and track progress throughout the development lifecycle.
4. Best tool for customer experience – Zendesk: Zendesk is a leading customer experience platform that helps you manage customer interactions and provide exceptional support during your product launch.
5. Best tool for data analytics – Tableau: Tableau is a powerful data visualization and analytics platform that helps you gain insights into your product launch performance.

Conclusion

Professional growth is a continuous journey, and investing in your development is key to staying competitive in the field.

We hope this guide has equipped you with the tools and knowledge needed to excel in your role.

Looking into tools for product launch managers? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!