15 Best Product Management Software Tools for PMs in 2023

15 Best Product Management Software Tools for PMs in 2023 cover

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products!

Let’s get right to it!


Best product management tools
Best product management software tools.

What are the different types of product management tools?

As a product manager, you rely on numerous tools for different aspects of your job. Let’s start our guide with a quick glimpse of what kind of software you might need in your tool stack.

Product strategy tools

Product strategy tools are software solutions designed to assist product teams in defining, creating, and executing their product strategy.

These tools enable product managers to conduct market research, competitor analysis, and user feedback analysis. They provide you with insights essential to make informed decisions about the product direction and help you define the product’s vision, goals, and strategic initiatives.

This allows teams to make better strategic decisions and align their efforts with the overall business objectives.

Roadmapping software

Roadmapping software helps product teams visualize and plan the development of their products over time.

It allows teams to create and communicate a product roadmap that outlines the key milestones, features, and deliverables. This enables better coordination and alignment of different teams across the organization.

Project management software

Project management software is vital for product teams to effectively execute their product initiatives.

It enables teams to create tasks, assign responsibilities, set deadlines, and track progress. It improves team productivity and efficiency by providing them with a centralized platform for collaboration, document sharing, and communication.

Wireframing and prototyping software

Wireframing and prototyping software are essential tools for product teams during the design phase.

They allow teams to create low-fidelity wireframes, prototypes, and interactive mockups of the product. By visualizing the UI and interaction flows, designers can validate design ideas, gather feedback and iterate on the UX before actual development begins.

Using such tools improves collaboration between designers, developers, and stakeholders to ensure they’re on the same page. More importantly, it helps launch already strong MVPs.

Customer feedback tools

Customer feedback tools assist product teams in collecting, managing, and analyzing feedback from their users.

Such tools provide channels for users to submit active and passive feedback, like in-app and email surveys or in-app feedback widgets.

Thanks to them, teams can better understand user needs, preferences, and pain points, and as a result, make more customer-centric product decisions.

Product analytics software

Product analytics tools provide teams with objective and reliable insights into user behavior, product usage, and performance.

Such insights are essential for teams to make evidence-based product development decisions and continually improve product performance.

Team collaboration tools

Team collaboration tools facilitate effective communication and collaboration within product teams.

These tools include features like real-time messaging, voice and video calls, and file-sharing.

As a centralized platform for team members to communicate and share knowledge, team collaboration tools boost productivity, drive creativity and innovation, and ensure smooth product delivery.

Must-have features of the best product management tool

What features should you look for when building your product management tool stack?

Regardless of what kind of software you’re after, a few essential characteristics to pay attention to are:

  • Flat learning curve – your team needs to learn how to use it quickly so that you can start embedding the tool into your workflows without unnecessary delays.
  • Intuitive and easy-to-use UI – the more difficult or complex the product, the more friction it brings to your workflows, and the more friction there is, the less likely you’re to use it.
  • Support – both self-help resources and high-touch support need to be easily available in case you need a hand.
  • Customization – so that you can set it up for the unique requirements of your SaaS operation.
  • Integrations – essentials to optimize your workflows and ensure efficient information sharing between complementary solutions.
  • Templates – they save you a lot of time as you don’t have to create support resources, workflows, or surveys from scratch.
  • Scalable pricing plans – as the needs of your team or your user base grow, you need to be able to increase the usage caps without any financial penalties.

15 best product management software solutions of 2023

Here’s our list of product management software tools that can help you achieve your product goals.

1. Userpilot – for customer feedback management, and product analytics

Userpilot is a product growth platform that offers feedback, analytics, and in-app messaging functionality.

It enables you to collect user feedback and track their in-app behavior to gain granular insights into their needs and preferences. Equipped with such knowledge, you can onboard them more effectively and drive engagement to increase adoption and retention.

Key features

  • In-app surveys with customizable templates for targeted feedback collection
In-app survey builder
In-app survey builder.
NPS dashboard
NPS dashboard.
  • Feature usage tracking (clicks, hovers, text infills)
  • Event tracking, including custom events
  • Heatmaps
  • Funnel and path analysis (coming soon)
  • Advanced user segmentation
Userpilor segment analysis
Userpilor segment analysis.


Userpilot offers 3 pricing plans

  • Starter, from $249/month
  • Growth – custom pricing
  • Enterprise – custom pricing

G2 review 4.6/5

2. Craft.io – for helping product teams create a product strategy

Craft.io is a tool that helps product teams create a product strategy and collaborate effectively throughout the product management lifecycle.

Craft.io roadmap
Product management software: Craft.io.

Key features


Craft.io offers 3 plans:

  • Essential – from $39/user/month
  • Pro – from $89/user/month
  • Enterprise – custom pricing

G2 review 4.5/5

3. Aha! – for product/software development

Aha! provides product managers with a comprehensive platform to develop and execute product strategies. It helps product teams define, prioritize, and communicate product features and roadmaps.

Aha! dashboard
Product management software: Aha!

Key features

  • Ideas – for customer research and feedback
  • Notebooks – for collaboration and resource sharing
  • Roadmapping
  • Aha! Develop – to break down the roadmap into prioritized tasks for development teams
  • Integrations with development (Azure, Jira, Github), communication (Slack, Teams), CRM (Salesforce, Zendesk), project management (Trello, Asana), knowledge management (Confluence), and workspace tools (Google, Microsoft)


Aha! allows you to purchase each of its flagship products separately:

  • Roadmaps – from $59/user/month
  • Ideas – from $39/user/month
  • Notebooks – from $9/user/month
  • Develop – from $9/user/month

G2 review 4.3/5

4. ProductPlan – for creating roadmaps to guide the product development process

ProductPlan is a tool designed for creating roadmaps to guide the product development process. It offers a simple and intuitive interface to visualize product strategy and communicate plans with stakeholders.

Product management software: ProductPlan
Product management software: ProductPlan.

Key features

  • Intuitive drag-and-drop interface
  • 25+ roadmap templates
  • Prioritization features
  • Integrations with Zapier, MS Teams, Confluence, Github, Azure DevOps, Slack, and Jira to name a few


There are 3 different plans available:

  • Basic – from $39/editor/month
  • Professional – from $69/editor/month
  • Enterprise – custom pricing

G2 review 4.4/5

5. Asana – for timely project collaboration

Asana is one of the best project management tools used by product and marketing teams. It enables them to manage and track their work effectively by creating tasks, establishing dependencies, assigning them to specific team members, and setting deadlines.

Product management software: Asana
Product management software: Asana.

Key features

  • Task management and prioritization
  • Workflow builder
  • Goal tracking
  • Multiple views and dashboards (timeline, calendar, Kanban board)
  • Automation features to streamline processes
  • Integrations with dozens of applications, including Slack, Gmail, MS Teams, Dropbox, and Tableau


Asana offers 4 pricing plans:

  • Basic – free
  • Premium – from $10.99/user/month
  • Business – $24.99/user/month
  • Enterprise – custom pricing

G2 review 4.3/5

6. Gartner – for researching your target industry

Gartner is a research and consulting organization. Its proprietary tool is called Product Decisions and it helps to analyze customer needs and how well they are satisfied by competitors in your target market. Such insights enable you to make informed roadmap decisions.

Product management software: Gartner
Product management software: Gartner.

Key features

  • Customized reports based on over one million live data points
  • Impressive analytics powered by 20+ proprietary algorithms
  • Insights from Gartner analysts


Custom pricing

G2 review 4.0/5

7. Dragonboat – for aligning product development with OKRs

Dragonboat is a product portfolio management platform that enables product teams to align their OKRs with product initiatives.

Product management software: Dragonboat
Product management software: Dragonboat.

Key features

  • Initiative management
  • Feedback and request centralization
  • Allocation and prioritization tools
  • Roadmapping
  • Auto tracking and risk alerts
  • On-demand stakeholder updates
  • Integrations (Salesforce, Zendesk, Slack, Asana, Jira, Azure DevOps, Shortcut, Gmail, YouTrack)


Dragonboat offers 3 plans:

  • Roadmap Product – from $50/user/month
  • Portfolio Product – from $100/editor/month
  • Outcome Accelerator – from $150/editor/month

G2 review 4.9/5

8. Zoom – for conducting interviews to help with user research

Zoom is a video conferencing solution that grew in popularity during the Covid-19 pandemic. It’s a go-to platform for video calls, meetings, webinars, and training sessions for many teams around the world. Product teams can leverage its functionality for user interviews and focus groups.

Product management software: Zoom
Product management software: Zoom.

Key features

  • Video meetings for up to 1,000 attendees
  • Breakout rooms
  • Whiteboard for real-time collaboration
  • Team chat and virtual working spaces
  • Appointment scheduler
  • Integrations with mail and calendar for automatic generation of invites


Zoom offers 5 different plans:

  • Basic – free
  • Pro – $14.99/user/month
  • Business – $19.99/user/month
  • Business Plus – custom pricing
  • Enterprise – custom pricing

G2 review 4.5/5

9. Slack – for communicating seamlessly with team members

Slack is a communication and collaboration platform designed with business users in mind.

It enables teams to reduce the number of meetings and emails while maintaining effective communication via a range of media, including text, voice, and video calls, and clips with internal and external stakeholders.

Product management software: Slack
Product management software: Slack.

Key features

  • Direct messaging
  • Channels for group chats
  • Huddles – for video and voice calls
  • Canvases for a real-time collaboration
  • Workflow builder
  • Integrations with dozens of project management, productivity, and workspace tools, including Asana, and Office 365


There are 4 Slack plans:

  • Free
  • Pro – from $7.25/user/month
  • Business+ – from $12.50/user/month
  • Enterprise Grid – custom pricing

G2 review 4.5/5

10. Pitch – for enabling product managers to pitch plans to stakeholders

Pitch is a presentation application. It allows you to quickly create presentation decks that you can share to enhance communication with your stakeholders. Once you share your presentation, you can analyze user engagement and adjust your communication strategy accordingly.

Product management software: Pitch
Product management software: Pitch.

Key features

  • Drag and drop interface
  • Templates so you can start in no time
  • Collaboration features
  • Easy sharing – via a link or by embedding on a website
  • Analytics – track who opened the presentation and which slides grabbed their attention


There are 3 Pitch plans:

  • Starter – free
  • Pro – from $8/user/month
  • Enterprise – custom pricing

G2 review 4.4/5

11. Miro – for asynchronous ideation and brainstorming

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, either in real-time or asynchronously.

It’s often used for ideation and brainstorming but thanks to numerous templates, you can use it at any stage of the product management process.

Product management software: Miro
Product management software: Miro.

Key features

  • Unlimited canvas space
  • Presentation mode
  • 1,000+ templates – both Miro- and community-created
  • Integrations with other tools like Zoom, Slack, Webex, MS Teams, Google Drive, and Sketch


Miro offers 4 pricing plans:

  • Free
  • Starter – from $8/user/month
  • Business – from $16/user/month
  • Enterprise – custom pricing

G2 review 4.8/5

12. Figma – for product designing and prototyping

Figma is a cloud-based all-in-one design platform. Product teams use it for collaborative interface design, prototyping, user testing, and creating design systems.

Product management software: Figma
Product management software: Figma.

Key features

  • Open design systems for consistency across the organization
  • Dev Mode for easy conversion into code
  • Integrations with popular collaboration, productivity, developer, and analytics tools like Mixpanel, Slack, GitLab, or Asana


There are 4 Figma plans to choose from:

  • Free
  • Professional – from $12/editor/month
  • Organization – from $45/editor/month
  • Enterprise – from $75/editor/month

G2 review 4.7/5

13. Hotjar – for tracking user behavior

Hotjar is an analytics tool that provides granular insights into how users interact with websites or digital products. It helps SaaS businesses understand user behavior, optimize user experience, and improve conversion rates.

Product management software: Hotjar
Product management software: Hotjar.

Key features

  • Heatmaps
  • Session recordings for detailed analysis of user interactions
  • Survey and feedback tools
  • Conversion funnels
  • Easy sharing of key customer insights with Highlights
  • Engage for 1-2-1 user interviews


Hotjar offers 4 plans:

  • Basic – free
  • Plus – from $32/month
  • Business – from $80/month
  • Scale – from $171/month

G2 review 4.3/5

14. Maze – for enabling a product manager to create data-driven decisions

Maze is a user-testing platform. It allows you to carry out usability and prototype tests and extract actionable insights from real users to guide the UX design process.

Product management software: Maze
Product management software: Maze.

Key features

  • Prototype testing
  • Live website testing – including 5-second tests
  • Feedback surveys
  • Card sorting and product tree
  • Participant recruitment and management features
  • Automated reports


To use Maze, you have to choose one of 3 plans:

  • Free
  • Professional – from $75/month
  • Organization – custom pricing

G2 review 4.5/5

15. VWO – for A/B testing

VWO is a tool for conducting A/B testing and conversion rate optimization. It allows businesses to experiment with different versions of their website or landing pages to improve conversions. This can be during the MVP stage as well as after the product is launched.

Product management software: VWO
Product management software: VWO.

Key features


There are 4 VWO plans available:

  • Free
  • Growth – from $160/month
  • Pro – from $384/month
  • Enterprise – from $854/month

G2 review 4.3/5

How to choose the best product management platform for your SaaS?

Start looking for the perfect product management tool for your team by listing the use cases you’re going to use it for or in other words, the problems that you want to solve.

In the next stage, research the tools that could help you achieve your objectives.

Once, you have a long list of possible options, it’s time to look at the prices to eliminate the ones that exceed your budget. There’s no point wasting your time researching tools that you can’t afford. When doing so consider not only your current needs but also future ones.

After weeding out the unaffordable tools, it’s time to look at their exact features in more depth. This will help you find the best match for your needs. This stage is not always easy as product websites are not always specific enough, so you may need to look at:

  • Product documentation
  • Release notes
  • Public roadmap
  • Video tutorials – created by the company as well as independent creators
  • Review websites like G2 or Capterra

Having shortlisted a small number of tools, take advantage of free trials or free plans if they’re available. Booking a demo before you try out the tool yourself is a good choice as it will show you how the product applies to your unique circumstances.

Finally, look at the pricing plans. Does the plan you’re interested in give you access to the features you need? This will help you avoid expensive disappointments.


There’re tons of superb product management software tools for product managers to choose from. The choice should be based on a combination of factors. These include functionality, cost, and the overall user experience that the product delivers.

If you want to see how Userpilot can help you gain insights into customer behavior, needs and preferences, and drive product adoption, book the demo!

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