What Is Chameleon Used For: Top Features and Use Cases
Which features and use cases does Chameleon offer? We explore them in detail so you can decide if it’s worth the investment.
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What Is Pendo Used For: Top Features and Use Cases
Which features and use cases does Pendo offer? We explore them in detail so you can decide if it’s worth the investment.
7 Types of User Segmentation Explained (+Examples, Strategy, and More)
User segmentation is the process of dividing users into groups based on shared characteristics. These characteristics can be demographic, behavioral, or even psychographic. Understanding user segmentation can help your organization better tailor its products and services and run effective marketing campaigns to meet the needs of each group.
B2B Customer Journey Mapping Guide For SaaS
A customer journey map outlines the entire experience a customer goes through when interacting with your product, from discovery to conversion and beyond. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.
Heap vs Google Analytics: Which Analytics Tool Is Better?
Heap and Google Analytics are popular product analytics tools that help businesses pursue product growth with data-driven insights. In this article, we’ll go through the main differences between both tools to help you understand which one is better for you.
Market Validation: Step-By-Step Guide (+Popular Methods)
Market validation is the process of confirming the demand for a product or service within the target market before committing resources to its development. This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan!