Search Results for: customer insights

Feature Drop-Offs: Causes & 4 Ways to Reduce Them

Feature Drop-Offs: Causes & 4 Ways to Reduce Them cover
Growth

When left unaddressed, feature drop-offs lead to user dissatisfaction and result in churn. This article helps you identify and eliminate them by answering the following questions: Why do users stop using certain features? How can you identify drop-offs with product analytics and user surveys? What strategies can you use to reduce drop-offs and improve the user experience?


Conversion Path Analysis: Why Do You Need It & How to Set It Up

Conversion Path Analysis: Why Do You Need It & How to Set It Up
Product Management

A SaaS conversion path is the guided journey that a potential customer follows from an anonymous website visitor to potential customers, and eventually creates fully fledged, loyal subscribers to a product or service. In this article, we’ll explain what a good conversion path is, what the underlying analytics of an effective conversion path look like, describe some common conversion paths, and ultimately why they matter.