Marketing funnel analysis is the process of assessing the customer’s progress through different stages of their journey, from the moment they discover the product until they become loyal paying customers. Its purpose is to understand how users behave at different stages in the customer journey and optimize them to create a frictionless experience and drive conversion rates.
What is the role of the activation-engagement funnel for SaaS companies? How to build funnels for effective user engagement? These are some of the main questions we discuss in the article, so if you’re after the answers, you’re in the right place!
Looking for an effective interactive user guides tool and wondering if GainsightPX is the best option for your SaaS company? With numerous GainsightPX alternatives, it can be challenging to make a final decision. In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your interactive user […]
Looking for an effective self-service support tool and wondering if GainsightPX is the best option for your SaaS company? With numerous GainsightPX alternatives, it can be challenging to make a final decision. In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your self-service support needs. […]
Is GainsightPX a good choice for digital adoption? GainsightPX is a good choice for digital adoption and it comes with features such as tooltips, feature tags, interactive walkthroughs, and in-app announcements. GainsightPX is one of the most prominent product experience platforms in the market. However, it does have its fair share of flaws. Here are […]
Feature activation is when a user engages with a product feature for the first time and starts realizing its value. Activation normally happens after the Aha! moment, when the user first experiences the feature value. It’s an essential step to feature adoption – when they start using it as a go-to solution to their problem.
