Search Results for: customer insights

Omnichannel Analytics Guide for SaaS Companies

Omnichannel Analytics Guide for SaaS Companies cover
Product

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. How? That’s what this article explores. In particular, it covers what omnichannel analytics are, why it’s important to track, how to implement your omnichannel analytics strategy and Omnichannel analytics tools you can use!


Reporting vs Analytics: Main Differences And Why You Need Both

Reporting vs Analytics: Main Differences And Why You Need Both cover
UX Analytics

Data analytics is the analysis of raw data using tools and techniques to identify trends and patterns. It generates meaningful insights that ensure informed decisions in an organization. This article will discuss the key differences between reporting and analytics, why you need both, and powerful tools that can serve your analytics and reporting needs.


Hacking Product Growth in 2023 [by Sean Ellis]

Hacking Product Growth in 2023 [by Sean Ellis] cover
Growth

The key idea behind growth hacking is that you should concentrate your resources on initiatives that will have the biggest impact. This is particularly important in the current economic climate as SaaS companies find it more difficult to secure funding.


How to Create And Use Behavioral Personas to Drive Growth

How to Create And Use Behavioral Personas to Drive Growth cover
User Onboarding

A user behavioral persona is a tool that helps to represent a group of users who share similar behaviors, motivations, and goals. They are used in user experience design to help businesses better identify their target users and map out how they interact with their products or services. In this article, we’ll explain what behavioral personas are, the invaluable insights, and how to use them to drive growth in your SaaS.