Research democratization is the process of making user research more accessible and inclusive across organizations. In short, it involves breaking down the barriers that restrict user research activities to specialized teams or individuals. This can be done by providing training, using user-friendly tools that non-specialist teams can use, and promoting a culture of collaboration and sharing.
Want to understand your user’s behavior in your product? Click maps reveal essential insights that can significantly improve your user experience and product growth. This article contains all the information you need to know.
Idea screening is a process of evaluating and vetting product or feature ideas against pre-defined criteria, like market demand or technical feasibility. It aims to choose and prioritize ideas that resonate well with the target audience and allow the organization to achieve its business goals. Idea screening takes place early in the new product development process, during the ideation stage and just before concept development.
Unlike traditional usability testing, remote usability testing doesn’t involve meeting test participants face-to-face. So no lab sessions, face-to-face interviews, or asking people to take your product for a spin in public places. Instead, you test your product design using a video conferencing solution or, ideally, a dedicated usability testing tool that allows you to record the screen and voice of the participant as they engage with the product in their natural environment.
A UX strategy is a plan that guides the design and development of a product. It focuses on providing a seamless, intuitive, and satisfying user experience, leading to user engagement, retention, and conversion. This involves researching and understanding user needs and pain points to create a framework for a product’s design and functionality and aligning it with the business objectives.
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There’s a misconception in the product space that PLG and SLG are mutually exclusive. However, this couldn’t be further from the truth. Meet Product-led Sales, or PLS. PLS is an approach that leverages product usage as the primary driver of the sales process. The strategy capitalizes on the strengths of PLG and SLG. By combining the two approaches, you’re not merely adding up their strengths but creating an effect of synergy.
