Search Results for: customer insights

The Beautiful Synergy of Product-Led and Sales-Led Growth [Ben Williams] cover
Product December 10, 2023

The Beautiful Synergy of Product-Led and Sales-Led Growth [Ben Williams]

There’s a misconception in the product space that PLG and SLG are mutually exclusive. However, this couldn’t be further from the truth. Meet Product-led Sales, or PLS. PLS is an approach that leverages product usage as the primary driver of the sales process. The strategy capitalizes on the strengths of PLG and SLG. By combining the two approaches, you’re not merely adding up their strengths but creating an effect of synergy.

Saffa Faisal

Saffa Faisal

Senior Content Editor

What is Revenue Run Rate (RRR) in SaaS: Definition & Formula cover
Growth December 10, 2023

What is Revenue Run Rate (RRR) in SaaS: Definition & Formula

Revenue run rate is a financial metric used to project a company’s revenue over a period (usually a year) based on past revenue data. In other words, it is the estimated future performance of a company. This article will discuss what revenue run rate is, how you can calculate it, its limitations, and practical applications of this valuable metric.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

User Onboarding Process 101: Steps for Creating a Great User Onboarding Experience
Career December 8, 2023

User Onboarding Process 101: Steps for Creating a Great User Onboarding Experience

The ideal user onboarding process is centered around customer needs. It’s designed to address their pain points, reduce the time to value, and increase product adoption. This article holds your hand and shows you practical steps to deliver engaging onboarding experiences that drive growth. TL;DR Why is user onboarding important? Because it aims to guide users toward […]

Sophie Grigoryan

Sophie Grigoryan

Content Project Manager

Web Designer vs UX Designer: Main Differences cover
Product Management December 6, 2023

Web Designer vs UX Designer: Main Differences

In the dynamic world of digital design, the roles of the web designer vs UX designer stand out as pivotal contributors to the online landscape. Despite the similarities in title, these are very different roles. This article explores the roles and responsibilities of the web designer and the UX designer.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

Product Dogfooding in Software Development: A Quick Guide (+Best Practices) cover
Product Management December 6, 2023

Product Dogfooding in Software Development: A Quick Guide (+Best Practices)

Product dogfooding is using your own product or service to solve real-life problems, just like your customers would. The goal of this practice is to test the product design thoroughly for bugs and usability issues before launching it to the public. What does it have to do with product management or product design? That’s what you’ll find out from this article.

Emilia Korczynska

Emilia Korczynska

Head of Marketing

Top 8 Performance Reporting Software for Your Business cover
Tools December 5, 2023

Top 8 Performance Reporting Software for Your Business

Performance reporting software refers to platforms and services that extract and organize data into easy-to-understand reports that show how well you stack up against your business KPIs. Here’s a list of the top 8 performance reporting software!

Linh Khanh

Linh Khanh

Content Editor