Product design is the process of ideating, building and refining products that satisfy genuine customer needs, solve their problems, and provide a delightful user experience. The process involves market and customer research, UI and UX design for inclusivity and accessibility, prototyping, and iterative development based on product performance and customer feedback.
CRO metrics are KPIs that measure the effectiveness of conversion rate optimization efforts. Regularly tracking CRO metrics helps your business stay in the loop of user behavior and experience, arming you to make improvements and drive better conversion. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey.
A funnel drop, also known as funnel abandonment, occurs when a user abandons the conversion process without completing the desired action in-app or on a website. This article shows you simple steps to do that. You’ll also see some of the best analytics tools for tracking funnel drops.
Looking to perform a CRO audit for your website and app? A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers. Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. This article provides a step-by-step guide.
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Mixpanel reports let you explore, analyze, and visualize data from your product, application, or website. Mixpanel has multiple report types, such as its Funnels, Flows, Retention, and Insights report, respectively. That said, Userpilot is a more flexible platform since it lets you respond to the insights you uncover using no-code flows that guide and engage users.
An effective UX research process is essential for several reasons. First, you can’t build a product that meets user expectations if you don’t understand their needs, behaviors, and motivations. Second, UX research provides valuable insights that can guide the product development process, ensuring that the final product is user-friendly and intuitive to use.
