Event data refers to any customer-generated information that indicates specific customer activities, such as clicking a button, making a purchase, etc. In this article, we’ll walk you through everything you need to know about event data with industry-leading examples.
Product adoption occurs when customers realize the value of your product and start using it to achieve their goals. Let’s see what you can do to improve feature adoption and ensure high customer retention.
A conversion funnel illustrates the customer’s journey from the moment they become aware of your product until they start paying for your product and become loyal customers. In this post, we’ll clarify what a conversion funnel is and provide tactics you can apply to transform doubtful prospects into loyal brand promoters.
Product data analytics is the process of collecting, curating, and analyzing qualitative and quantitative data about user interactions with the product. Our ultimate guide to product data analytics explores the most relevant metrics teams should track, various kinds of analyses that can benefit your processes and how to analyze product usage data to enhance the product experience.
Product adoption is the process by which new sign-ups become habitual users of a product and successfully use it to accomplish their goals. In this article, we dived into 13 important adoption metrics to measure. You’ll see why they matter to your bottom line and the steps to start calculating them immediately.
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NPS surveys offer one way to calculate your company’s NPS score, measure user sentiment, and understand how likely your users are to recommend your product to their friends. Let’s see how you can do it with Intercom NPS + better alternatives.
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