UserIQ vs LouAssist vs Userpilot – Which is Best for Your SaaS?

Seems like you’re pitting UserIQ vs LouAssist vs Userpilot?

Choosing the right product growth platform for your SaaS is a real challenge. Review sites don’t always help – so we decided to provide you with a more in-depth comparison of the three tools, going into details about features, use cases, and the main pros & cons.

Whether you’re looking mainly to improve your user onboarding or product analytics, collect user feedback, or NPS – you’ll find the answer if UserIQ, LouAssist, or Userpilot is the best fit for you here!

Let’s dive straight in!

TL;DR

• UserIQ is usable as a product adoption platform, but at its heart, it’s a customer success platform. This isn’t necessarily a bad thing, but if you’re hoping to get two platforms for the price of one, you may be disappointed.
• LouAssist is a user-friendly product adoption and onboarding platform. It allows product teams to create captivating in-product experiences such as product tours, onboarding checklists, and feature announcements without coding.
• Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience. In addition, it allows them to gather user feedback with various survey templates and design personalized onboarding experiences to drive product adoption. All of this is possible without coding. Book a demo to learn more.

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What is UserIQ?

UserIQ is usable as a product adoption platform, but at its heart, it’s a customer success platform. This isn’t necessarily a bad thing, but if you’re hoping to get two platforms for the price of one, you may be disappointed.

On the plus side, UserIQ has sophisticated and intuitive customer health analytics your product can benefit from. It also has an impressive 1,000+ integrations to truly get a rounded view of each of your customers. However, their flow-building product often feels half-baked, with minimal options for making the most out of your product tour. If UserIQ was to add more in-app experiences and segmentation options, this could be a true contender in the product adoption sphere.

What is UserIQ best for?

Typically, SaaS Product Managers consider UserIQ for the following reasons: they want to improve their user onboarding, they need product adoption, and would also be able to measure their user feedback. How does UserIQ perform when it comes to these top-three use cases? Let’s examine it all, and then compare to the other tools we’re discussing in this post.

UserIQ for user onboarding

Good onboarding is the key to customer retention. And here is how UserIQ’s helps you facilitate user onboarding:

• Create guided tour experiences with targeted, step-by-step guides to assist customers and drive adoption.
• Set up intuitive product tours without needing to rely on development help as it’s all drag and drop.
• With segmentation functionality, you can target product tours to specific user groups and make sure that users get relevant in-app content based on their jobs to be done.
• Customize the product tours and align them with your brand, and add backgrounds, fonts, and other elements to make them part of your brand.

UserIQ for product adoption

With UserIQ, you can guide customers with contextual onboarding experiences, introduce them to new features and drive product adoption. Here is how UserIQ’s product adoption works:

• Apart from onboarding tours, you can create feature announcements, feature callouts, and tooltips to highlight specific features and drive adoption.
• By seeing how customers engage with top features, you can create in-app campaigns to promote underutilized features.
• With a customer health dashboard, you can see which accounts need attention and you can automate tasks with UserIQ plays.
• Trigger Plays based on low NPS scores, or use filters such as high ARR, assignee, etc.

UserIQ for user feedback

When it comes to user feedback, the process is quite easy and straightforward with UserIQ. They brand their user feedback functionality as VoC, as they offer more than traditional in-app surveys. Here is how you can collect customer feedback:

• Gauge customer sentiment with NPS surveys and VoC programs.
• Create different in-app VoC engagements such as NPS surveys, micro surveys, ratings, and custom surveys.
• Customize the surveys to feel like it’s part of your app.
• Segment customers and send the surveys to target groups to collect more actionable feedback. For example, you can trigger the surveys to those who haven’t seen your last tooltip, haven’t logged in to the account for more than 10 days, etc.
• Analyze NPS scores and validate sentiment with customer health scores.

There is a better tool for your SaaS than UserIQ!

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What is LouAssist?

Lou, called Lou assist is a product adoption and user onboarding platform which allows product teams to create product tours, onboarding checklists, new feature announcements to activate, engage and retain users. It’s a code-free solution and you can build beautiful in-product experiences in just a few minutes.

What is LouAssist best for?

Similar as with UserIQ, LouAssist is typically considered for user onboarding, product adoption, and user feedback. Let’s examine LouAssist for these use cases, before we compare it to Userpilot.

LouAssist for user onboarding

Here’s how Lou Assist helps with user onboarding:

• You can create product tours and onboarding checklists to provide self-serve product experiences and guide users across their journey
• It has custom themes to make the building product experiences fast.
• Create custom segments and decide who you want to target for your onboarding experiences. You will have pre-defined segments, called Turnkey segments so you can use them without prior set up.

All in all, Lou Assist has good functionality for user onboarding but is lacking to offer self-serve support as there is no help center feature.

LouAssist for product adoption

Lou Assist is a product adoption tool that helps you create step-by-step guides, assist customers and drive adoption. Here is what you can do with Lou Assist product adoption feature:

• Create interactive walkthroughs to guide customers from the very first moment they log in to the account.
• Use modals, tooltips, hotspots, and banners to create fully customize product tours from scratch or select from pre-built templates.
• Build in-app announcements to promote new features or simply highlight specific features and show value.
• Segment customers and send in-app announcements to only a selected group of users, such as nudging users who haven’t adopted a feature yet.
• Visualize and analyze the impact of your product tours, and in-app announcements and see how it’s impacting user behavior.

LouAssist for user feedback

Here’s how you can collect user feedback with Lou Assist:

• Run NPS and other short forms of in-app surveys to gather feedback at key moments.
• Choose one from the pre-built templates or start from scratch right in Lou’s no-code builder.
• Create custom segments or use Turnkey segments to target your surveys to specific groups.
• Analyze your Net Promoter Score in one dashboard, and organize responses into detractors, passives, and promoters.

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What is Userpilot?

Userpilot is a comprehensive digital adoption platform (DAP). It enables product teams to track product usage and user behavior to guide product development and optimize the user experience.

In addition, it allows them to gather user feedback and design personalized onboarding experiences to drive product adoption. All of this is possible without coding.

What is Userpilot best for?

Userpilot is used for similar use cases as Userlane and Walkme. Let’s see how Userpilot compares to the tools we discussed before it comes to user onboarding, product adoption, and user feedback.

Userpilot for user onboarding

Userpilot was built specifically for SaaS product teams that want to improve their user onboarding experience and boost user activation.

You can build a huge variety of user onboarding experiences and in-app guidance flows without needing to code.

Here’s what you’ll get when you start using Userpilot:

• Forget about coding in-app experiences: Userpilot is a no-code solution and only requires your dev to install a line of javascript inside your app and for you to download a Chrome extension that opens up the visual builder.
• Build in-app flows using the largest range of UI patterns (modals, slideouts, tooltips, hotspots, banners) and in-app onboarding experiences (checklists, micro surveys, NPS surveys, in-app resource center).
• Get access to a built-in NPS tool for collecting and analyzing user sentiment so you can improve your onboarding process based on real data.
• Create and track combinations of in-app events like clicks, hovers, and form fills, and then analyze all these interactions under your own custom events, which can be built without code or API calls.
• Use advanced product analytics and in-app flows analytics to identify where users need help and create granular user segments to trigger in-app experiences contextually (segment based on user identification data, in-app engagement, custom events, clicks, hovers, form fills, user feedback responses, NPS scores and more).
• Enhance the onboarding experience with in-app help by launching a Resource Center directly inside your app. Add in-app guides, and video tutorials, and give users access to search the knowledge base or reach out to support. Self-service has never been easier.

The best user onboarding is contextual and it happens right where the users need it, inside your app. There isn’t a better user onboarding tool out there that offers more value for the money than Userpilot.

Schedule a demo with our team and get ready to build the best onboarding experiences your users have seen.

Userpilot for product adoption

Product adoption describes the process of getting users to the point where they are experiencing value from your product.

Userpilot is a powerful product adoption platform that enables you to quickly build personalized and contextual in-app experiences targeted to different user experiences – all without writing a line of code.

It’s a great option for enterprise users too since it’s SOC 2 Type II certified and offers robust features for large-scale usage.

Here are some of Userpilot’s product adoption features that you may find helpful:

• A broad range of UI patterns to build fully customizable, contextual, and interactive in-app flows: modals, slideouts, tooltips, hotspots, driven actions, banners, and more. And – most importantly – you are not limited by plan when it comes to how many UI patterns or designs you can build.
• Advanced in-app checklists with built-in gamification elements like progress bars or ”automatically marked complete” tasks: checklists also come with analytics so you can track who is interacting with them and how.
• Fully interactive walkthroughs walk users through engaging and adopting specific features of your app.
• The self-service in-app resource center lets users search your knowledge base directly inside the app, access chat, and support but also launch guides and tutorials when they get stuck.
• User feedback tools allow you to collect insights to improve the product and the user experience, thus leading to a higher product adoption rate. You can also collect NPS data and tag responses to uncover patterns into what makes users stick, or build micro surveys for more granular data. Then you can use all the feedback collected to build user segments based on the answers and personalize the path to higher product adoption for each segment.

Want to see Userpilot in action? Get a demo and improve product adoption with contextual and personalized in-app flows that actually help users.

Userpilot for user feedback

There are two types of feedback you should be focusing on collecting to better understand the health of your product and users.

First, you have user sentiment which looks at user satisfaction and effort scores or loyalty (using NPS surveys). Then you may also want to collect feedback on the functionality of the product or specific features.

 

You can do all these with Userpilot. In short, you can:

• Collect and track (NPS) in-app with a built-in NPS widget that allows you to fully customize the survey look and feel, and set the trigger frequency and specific targeting.
• Analyze NPS scores, tag responses, and use the data to create specific user segments.

• Use prebuilt templates or build your own and trigger in-app micro surveys like the classic PMF survey, or similar ones and mix multi-choice and open-ended types of questions to collect specific insights.
• Be in charge of who gets which survey type and when with advanced segmentation capabilities, and of course, you can use the answers to segment your audience.
• Localize your surveys automatically.

The advantage of using Userpilot for collecting feedback over other survey tools is that you can better control who sees the surveys but also you can instantly use the data collected to segment your user base and trigger the right experience for them.

For instance, if your users give you a low NPS score because they think you’re missing a critical feature (that you actually have already), you can push an interactive walkthrough guiding them to find and explore this feature.

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So which tool should you choose? UserIQ vs LouAssist vs Userpilot – Final thoughts

As you can see, both UserIQ, LouAssist, and Userpilot cater to most of the use cases Product Managers typically look for their SaaS companies. There are some differences between the tools when it comes to how those use cases are executed in each, of course. So if you’re still on the fence – there are two more factors that can make a difference for you – the tools’ pricing, its reviews, and the final pros and cons. Let’s have a look at both below!

UserIQ pricing

UserIQ pricing is not publicly available and there is no information on their website. You need to contact their team to get a custom quote. Moreover, they don’t offer a free trial so you can’t test it before making a decision.

LouAssist pricing

Compared to other companies in the market, Lou Assist is a cheaper solution and their pricing plans can be a good fit for companies who do not have big budgets. Though as we have discussed above, some of the features are quite limited. Here are the pricing plans that Lou Assist offers:

• Free: allows you to create two announcements, 1 product tour, 1 survey and basic checklists.
• Startup: includes unlimited product tours, announcements and one checklist and is priced at $87/month.
• Growth: offers unlimited product tours, checklists, announcements but the monthly active users shouldn’t exceed 10000. The plan costs $199/month.
• Enterprise: this is the most powerful plan and includes everything in the Growth plan but the monthly active users can be more than 10000. It costs $299.

Userpilot pricing

Userpilot offers great value for money compared to other similar tools on the market. Even its entry-level plan (Traction) provides all the necessary features without any usage limit.

The price-to-feature ratio is the best for Userpilot. Other cheaper tools in the market would definitely not fulfill your needs, and others like Pendo would be out of budget. Userpilot sits in that sweet spot. – Saurav S.

The pricing differentiation happens mostly on the service level (e.g. custom domain hosting, dedicated Customer Success Manager, SLA) and is based on the number of Monthly Active Users (MAUs) your company has.

Here’s the detailed Userpilot pricing:

• Traction: For up to 2500 users, this plan is $249/ mo.
• Growth: For up to 10,000 users, this plan is customizable.
• Enterprise: For large-scale businesses, these plans have advanced features, usage limits, and custom SLAs

What do users say about UserIQ vs LouAssist vs Userpilot?

UserIQ reviews

LouAssist reviews

Userpilot reviews

The final countdown: Pros & Cons of UserIQ, LouAssist, and Userpilot

UserIQ pros

UserIQ is considered a decent tool and is mostly loved by its customers. Here are the reasons why you should also give UserIQ a try:

• Easy to create micro surveys to collect instant in-app feedback.
• Customer Health Score dashboard gives signals on churn liability.
• Simple walkthroughs to improve onboarding and increase feature adoption.
• Lots of third-party software integrations allow you to migrate all of our data into a single location.

UserIQ cons

Though UserIQ is considered a decent tool, it also has some drawbacks. Here are the main cons of the tool:

• Fewer in-app product experience options.
• Limited audience segmentation and targeting capabilities.
• Bugs and performance issues that keep repeating.
• Absence of built-in analytics and you have to rely on their integrations.

LouAssist pros

Lou Assist is quite a good tool and mostly meets your user onboarding needs. Here are the main advantages to consider if you’re still deciding whether to try it or not:

• Easy to use platform. No need to have coding skills or rely on developers’ support.
• Create in-app product experiences that are aligned with your brand as you have full control of color, font, size, corner radius, etc. Images, videos and gifs are also included.
• Pre-built segments that are ready to go, such as new users, returning users, all users, and power users.
• You can collect and visualize the most important engagement metrics, analyze user behavior, and take action to improve customer experience.

LouAssist cons

Lou Assist is a good product adoption tool but lacks in some areas. If you’re thinking of giving it a try you need to be aware of its drawbacks too. Here is a short list of Lou Assist’s cons:

• Absence of in-app help center which means you can’t offer self-service support to your customers.
• Though it has integrations with some analytics and engagement tools, the number of integrations is not high and you might need a different tool to have all your data in one place
• Lack of NPS response tagging which makes it difficult to analyze user sentiment

Userpilot pros

Userpilot has a number of advantages, especially for mid-market SaaS companies looking for a robust but at the same time very easy-to-use, no-code tool for user onboarding, product adoption, and simplified product analytics. Let’s have a look at the pros of using Userpilot:

• No-code builder – Userpilot comes with an easy-to-use Chrome Extension builder.
• Multiple UI patterns – choose from a range of options to build customized flows: modals, slideouts, banners, tooltips, hotspots, and checklists are all at your disposal
• UI patterns are not limited by plan – you get access to all of them on every single plan, meaning you get value even with the Traction plan (this is the entry-level one).
• Engaging walkthroughs and onboarding flows- build interactive walkthroughs targeted to distinct user segments.
• In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e. videos, in-app flows, chat, and more).
• Experimentation – built-in A/B testing for flows lets you explore and quickly iterate based on direct user behavior.
• Powerful feedback options- integrated NPS surveys with analytics and response tagging unlock insight into how your users feel.
• Advanced analytics and segmentation- analyze product usage and in-app flow engagement and build user segments using the data.
• Event tracking and feature tags- tag UI engagement (clicks, form fills, hovers) and group them into one custom event to track what really matters.
• More value with integrations- unlock value faster with built-in integrations with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, Heap, and more.

Userpilot cons

There are, however, some downsides to Userpilot as well:

• Browser/web app only – Userpilot won’t run on mobile devices/applications.
• Doesn’t support employee onboarding- The tool is better suited for customer onboarding than for employee onboarding as you can’t build in-app guides on third-party tools.
• Missing integrations – doesn’t have built-in integrations with some tools, but it has webhooks and Hubspot integration available.  And Zapier integration is coming soon.
• Not appropriate for small startups on a shoestring budget (<$100)- Userpilot is a powerful, mid-market to enterprise-level tool. So $249 a month might be too expensive for really small startups.

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Conclusion

In this post, we’ve discussed how UserIQ, LouAssist, and Userpilot compare when it comes to user onboarding, product adoption, and user feedback. We’ve discussed their features for each use case, pricing, and reviews, as well as the pros and cons. Hopefully, you’ve found these detailed descriptions helpful.

Obviously, we’re a little biased, but we think that Userpilot offers the best value for money, and is unrivaled especially when it comes to user onboarding. Hopefully, you’d like to give Userpilot a chance – see you in the free trial soon!