In such a huge SaaS ecosystem these days, it is necessary to find ways to remove friction during the onboarding process if you want to keep a competitive edge. This article will cover the best practices and steps needed to implement interactive guides that engage customers.
Growth product management, unlike traditional product management, focuses primarily on existing products. It’s also known as product growth management and its objective is to add value to the product and expand its customer base.
In SaaS, a step-by-step guide is a resource meant to outline and describe every step to fulfill a process. And it’s designed so any employee or customer can follow through and execute the required tasks successfully. For digital adoption, documentation is key to keeping users engaged with your product and breaking down complex tasks into simple process documents.
An interactive product demo walks customers through the product, showing them its key functionalities and how it can solve their problems. It’s called interactive because the customer experiences the product’s value in real-time by just clicking through the prompts on their screen.
User segment vs persona: what makes the two different from each other? Keep on reading to find everything about user segments and personas.
The elusive search for the ideal beta tester is something many product managers will be familiar with. You know you need to find testers… But sourcing people who strike the right balance of experience, first-time usage, and insight is a massive challenge. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Ready to get started? Let’s dive in!
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