Why is the Minimum Delightful Product The Way To Go When Building Software Products
You’ll almost certainly have heard of a minimum viable product – but a minimum delightful product might be new to you. Let’s cover how an MDP can help.
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Product Parity: What is it and How it Can Hurt Your Product Growth
Product parity is a situation when a product offers the same functionality as rivals. Parity products have the same features and solve the same problems.
How You Can Use Subscription Marketing To Drive Retention
Discover the best subscription marketing strategies, their advantages, and how you can implement them into your business to increase customer retention.
Lead Segmentation in SaaS: What Are Lead Segments and How To Create Them?
Lead segmentation allows you to understand different customer needs, create highly personalized messages, and develop more intelligent marketing strategies. Let’s see how to do it right!
How to Keep Users Coming Back With Engagement Loops
This article discusses what engagement loops are and why they matter to your growth. You’ll also learn how to create one for your SaaS.
What is Product NPS and Why Should Product Managers Care?
NPS stands for Net Promoter Score and it’s a popular metric used to track customer sentiment. By sentiment, we mean their readiness to promote their product to their mates, which is an indication of their overall satisfaction with the product. To get the NPS score, you use a survey asking how likely your customers are to recommend the product to their friends or colleagues, on a scale from 0 to 9 or 10.