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How to Create a Customer Advocacy Strategy for SaaS Companies

How to Create a Customer Advocacy Strategy for SaaS Companies cover
Growth

A customer advocacy program is an approach designed to harness the power of your most satisfied customers and turn them into product and brand advocates. Wondering if you need one? Satisfied users naturally turn into product promoters but this is very random. Some of them do, some of them don’t. A structured program gives you more control over the process and allows you to actively bolster advocacy.