Jessica C’de Baca – Thoughts about Product Adoption, User Onboarding and Good UX

Jessica C'de Baca

Director of Demand Generation

Jessica is the Director of Demand Generation at Userpilot, where she helps growth-stage SaaS teams turn product engagement into pipeline and retention. With a background across venture - and PE-backed startups, she’s led end-to-end demand engines spanning digital, ABM, field, and outbound - building integrated plays in Google Ads, Demandbase, Marketo, Salesforce, and HubSpot. Her specialty is lifecycle marketing: orchestrating email, surveys, and in-app communications to reach customers where they are. Data-driven and sales-aligned by design, Jessica is known for asking the tough questions, debriefing rigorously, and translating insights into repeatable wins. When she’s not mapping journeys or chasing lift, she’s likely nerding out about AI and the next big shift shaping B2B marketing.