Richard leads Content at Userpilot and is obsessed with B2B software - how it’s built, adopted, and expanded. He publishes hands-on teardowns of B2B software, testing real flows to see what actually moves activation and expansion. Previously, he led content and growth initiatives at Netmaker (YC W22), Cledara, and The Lifetime Value Co. - and he never stops chasing ways to explain complex products to busy audiences.