Search Results for: customer insights

10 Steps to Create a Winning Free Trial Marketing Strategy

10 Steps to Create a Winning Free Trial Marketing Strategy cover
Product Marketing

Having a solid free trial marketing strategy is crucial to product growth. That said, converting users into paying customers after their free trial period ends is easier said than done. In this article, we’re going to show you exactly how you can build a reliable free trial strategy to convert free trial users!


Alternatives to A/B Testing in SaaS: How to Improve Product and User Experience

Alternatives to A/B Testing in SaaS: How to Improve Product and User Experience cover
Product Management

A/B testing is a powerful tool for optimizing UI and UX, but it has its limitations. When you don’t have enough users or the potential improvements will bring little value, they may prove too time-consuming and costly. A/B testing alternatives like user behavior tracking or feature flagging can also help you assess the impact of the changes you’re planning to implement more quickly and without the expense associated with buying dedicated tools. If you want to see how Userpilot can help you test your ideas and collect user data, book the demo!


How to Measure Growth of a Company [+ Metrics]

How to Measure Growth of a Company [+ Metrics] cover
Growth

The company’s growth rate refers to the measurement of specific variables associated with the company’s growth over a period. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.