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Amplitude A/B Testing: How it Works [+ Better Alternative]

Amplitude A/B testing is a very handy solution it offers for improved product management. You can easily create and deploy feature variants to determine which works better at scale. So, what’s A/B testing like on Amplitude, and how does it work? Let’s find the answers to these questions (and more).

Build vs. Buy Product Analytics Solution: Which Option to Go For?

UX Analytics

Not sure if you should build vs. buy product analytics? This article provides a practical guide to help you decide the best option for your business.

How to Create a User Journey Map: A Step-By-Step Guide

Product Management

A user journey map is a visual representation of steps and interactions that a user goes through when engaging with a SaaS product. How is it different from a customer journey map? In a nutshell, the user journey is a part of the customer journey limited to interactions within the product.