How do you conduct user engagement analysis? What metrics you should track? How do you use the insights to improve user engagement? These are the main questions the article explores. We also look at a couple of analytics tools for analyzing user engagement.
A funnel report is an analytical tool used to visualize the customer journey or user flow through different stages of engagement with the software. The purpose of the report is to help teams understand how users interact with the product, identify potential bottlenecks or drop-off points, and optimize the user experience to improve conversion rates.
Product trend analysis is a research methodology used to examine current and historical data to identify patterns, shifts, or developments over time in customer behavior related to your product.
What conversion rate optimization trends are worth adopting? And which ones are misleading? CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. That said, we’ll get right into the practices that are shaping the way we think about optimizing conversion rates.
A product funnel outlines the journey that a customer goes through, from the moment they find out about the product to becoming a paying customer and a loyal product advocate. Its purpose is to help teams understand user behavior at different stages of the journey and improve the process of converting prospects into customers and maximizing their lifetime value.
A conversion funnel visualization is a graphical representation that outlines the stages that the customer goes through during their relationship with the business. In the context of SaaS products, we often talk about the marketing funnel, the sales funnel, or the product funnel visualization. They all focus on different stages of the customer journey, from the moment they learn about the product until they become loyal customers.
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