CAC payback period, or Customer Acquisition Cost payback period, is a metric that tells you how long it takes for a company to earn back the money invested in acquiring customers. In other words, the break-even point. Marketing and sales teams use CAC payback to assess the efficiency and effectiveness of their company’s customer acquisition efforts.
Product managers all recognize an ‘Aha moment’ when it comes along. Let’s explore examples across the SaaS world to draw inspiration for your own product.
Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process.
A growth team is a cross-functional team that identifies and executes growth opportunities through data and experimentation. This article is the guide you need. As you read on, you’ll learn the critical responsibilities of SaaS growth teams, the main steps involved in the growth process, different roles on the growth team and their functions and examples of in-app experiments to drive growth.
Many SaaS businesses rate Pendo Analytics among the best in the industry. The question is: do the analytics features offered by Pendo live up to the hype?
Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. In this guide, we’ll walk you through what marketing experiments are, why you should run them, how to conduct experiments successfully, and seven experiments to try for yourself!
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