Mixpanel vs Google Analytics. It’s a heavyweight fight between two massive analytics tools. Find out which is the best choice for your SaaS business…
SaaS companies simply aren’t getting to the heart of their products’ UX, leaving user journeys littered with friction. What does this lead to? High churn rates and dissatisfied customers. Product analytics tools can provide key growth insights that help you solve user problems and provide killer user experiences at the same time.
Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. It is an essential process to get the necessary insights for conversion rate optimization and your SaaS product growth.
Behavioral segmentation can help you tailor your marketing messaging, get freemium users to upgrade, and drive feature discovery. Find out how in our comprehensive article!
A product-led growth (PLG) motion is a growth strategy focusing on the product as the main growth driver. PLG companies use a range of user acquisition strategies like word-of-mouth marketing or free trials to attract new users. Once this happens, they ensure that users experience the product value to convert them into paying customers.
Effective SaaS reporting is essential for any company looking to succeed in the highly competitive SaaS landscape. Knowing which metrics to track in your SaaS business and how to report on them will give you an edge over your competition. By constantly monitoring key metrics, you better understand what’s propelling your growth and where you need adjustments.
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