12 SaaS Conversion Rate Optimization Best Practices
Stop wondering what to do with your conversion rates. Use these 12 conversion rate optimization best practices to supercharge your SaaS growth.
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Product Analytics HubSpot: Tips for Product Managers
Also known as the Marketing Analytics and Dashboard software, Hubspot’s product analytics software enables you to measure the performance of your marketing campaigns using built-in analytics, reports, and dashboards. In this article, we examine what you can achieve with the product analytics software from Hubspot. We’ll also examine Hubspot’s integration feature and the different tools that extend Hubspot’s product analytics functions.
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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]
A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important? Launching a product is nerve-wracking. You really get one shot, and there are lots of things that can go wrong. A product launch checklist can eliminate the risks involved considerably.
Intercom for Product Experience: Features, Pricing, and Review
Looking for an effective product experience tool and wondering if Intercom is the best option for your SaaS company? With numerous Intercom alternatives, it can be challenging to make a final decision. In this article, we’ll delve into precisely that – helping you determine whether Intercom is the ideal choice for your product experience needs. […]
How to Improve Cross-Selling: Strategies For SaaS Businesses
Cross-selling is a sales and marketing tactic used to sell additional products or services to existing customers to increase the average order value. It involves identifying products or services that complement or enhance the value of the customer’s purchase and prompting them to spend more. This article answers your questions with proven cross-selling strategies and examples from top SaaS companies.
How to perform a period-over-period analysis?
Whether measuring user retention, optimizing conversion funnels, or gauging the impact of feature releases, PoP analysis provides a roadmap for informed decision-making. To be effective, ensure you choose your metrics and report types meticulously. Also, compare different data points to understand what’s happening in your product.