Search Results for: customer insights

Product Pilot Guide For Product Managers

Product Pilot Guide For Product Managers cover
Product Management

A pilot is a small-scale release of a product or feature to a select group of users, aimed at collecting valuable feedback. This article provides the guide you need. As you read on, you will learn the key steps to launch a successful pilot and how to analyze the results. We also covered the difference between a pilot and an MVP and when to use which.


B2B Marketing Funnel: What is It and How to Build One?

B2B Marketing Funnel: What is It and How to Build One? cover
Product Marketing

A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. But how can you use it? First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth.