Product analytics is the process of collecting, organizing, and analyzing data about users’ engagement with a product. Its key objective is to develop a deeper understanding of who your users are, and how they interact with the product.
Discover top product management roles at Stripe, Amazon, and HubSpot, plus standout PM candidates specializing in retention and churn reduction.
App analytics can help you dive deep into the user experience, collect feedback, and decide what features to build or sunset in your app. Let’s explore how it helps you build a better product and look at some of my favorite app analytics tool recommendations:
In this guide to product analytics, I’ll walk you through how it works, what metrics to focus on, and how to use tools like Userpilot’s product analytics to turn usage data into product decisions that matter.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned: especially as spending in the mobile app market increased to $36.2 billion in 2024. However, fragmented tools can’t meet these expectations. They often cause inconsistent interactions and data silos that leave your team guessing and your users frustrated. That’s why you need an all-in-one mobile app engagement platform.
How can you optimize account expansion responsibilities across teams to maximize revenue? Let’s look at its role in SaaS and how you can optimize revenue.
