What Is UserIQ Used For: Top Features and Use Cases

What Is UserIQ Used For: Top Features and Use Cases

Curious about how you can use UserIQ to grow your product? What are its best features and are there any drawbacks you should be aware of before investing in it?

We answer these questions in this article and dive deep into the use cases and features that UserIQ offers, its pros and cons along with its pricing. We also explore an alternative tool that might interest you.

Let’s dive in.


  • UserIQ is a digital adoption platform used by SaaS companies in a number of ways, primarily for product adoption, product analytics, and user feedback.
  • Some impressive functionalities offered by this tool to help you achieve your goals include user onboarding, in-app support, funnels, event tracking, in-app surveys, and survey analytics.
  • While UserIQ is a promising solution, there are better alternative tools in the market. One such tool is Userpilot, which offers greater value for money and a diverse feature set, spanning from product adoption to customer feedback to user behavior analysis and beyond.
  • If you want to see how Userpilot can help your SaaS company grow, book a demo today.

There is a better tool for your SaaS than UserIQ!


  • 14 Day Trial
  • No Credit Card Required

What is UserIQ?

UserIQ is a customer success platform that helps uncover health insights, predict user hurdles, and simplify account management.

In addition, UserIQ poses features like a customer health dashboard, product intelligence, plays, and in-app engagements such as user onboarding tours. These features help you predict user behavior, act on it, and create winning experiences.

According to online resources, UserIQ, a tool that was widely utilized by many startups to enhance their customer success initiatives, ceased its operations on May 10, 2022. Despite its shutdown, the company’s online presence remains, allowing us to gather information about its features and functionality.

What is UserIQ used for?

UserIQ can be used in multiple ways to grow your company, but we’ll be going into detail regarding the below use cases and their respective features:

  • Product adoption
  • Product analytics
  • User feedback

UserIQ’s main use case: product adoption

UserIQ offers comprehensive features, including VoC (Voice of Customer), NPS (Net Promoter Score), and onboarding tours, to enhance and streamline product adoption.

Here’s how UserIQ helps with product adoption through these features:

  • Voice of Customer (VoC) for Collecting User Feedback: UserIQ’s VoC feature allows you to gather direct user feedback. This can include their opinions, suggestions, pain points, and expectations related to your product. Collecting this valuable information gives you insights into user sentiment and preferences.
  • Net Promoter Score (NPS) for Measuring User Loyalty: NPS is a valuable metric for assessing user loyalty and satisfaction. UserIQ’s NPS feature allows you to regularly measure NPS scores and track changes over time. A high NPS score indicates strong user advocacy, often correlating with higher adoption rates.
  • Effective User Onboarding Tours: Onboarding tours provided by UserIQ guide users through your product step-by-step. They are instrumental in simplifying the onboarding process, ensuring users quickly understand your product’s value and how to use it effectively.

UserIQ’s functionality for product adoption: user onboarding

With UserIQ, your customer success team has the wingman it deserves. You can start the relationship with guided onboarding tours, send tooltips to select users, or tell them about the newest feature with a branded announcement.

  • Onboarding Tours: With UserIQ, you won’t need any of that to set up intuitive product tours. This high-tech solution allows you to build targeted, step-by-step usage guides that can be accessed on-demand.
  • Targeted Segmentation: Targeted product tours from UserIQ call attention to the most relevant features thanks to user segmentation options such as the user’s job role, user or account lifecycle stage, user or account data in Salesforce, account type, payment status, interactions with other features, or login activity.

UserIQ’s functionality for product adoption: in-app support

In-app support in SaaS refers to the service features that customers can use to receive help directly within the product interface besides connecting with your customer service team.

  • Tooltips: With UserIQ tooltips, you can provide your users with insights about new features of your product. It’s so easy to create custom segments and send branded feature tips. After installing the tracking snippet, go to UserIQ Engagements, and you’ll reach customers in the app in minutes flat.
  • Onboarding Tours: With UserIQ, you won’t need any of that to set up intuitive product tours. This high-tech solution allows you to build targeted, step-by-step usage guides that can be accessed on-demand.

However, UserIQ doesn’t provide a resource center, essential for providing in-app support.

Userpilot is the most powerful customer support software for SaaS companies that want to build personalized and robust in-app support systems without coding. Book a demo to learn more.

Looking for the best tool for product adoption? Search no more!


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UserIQ’s main use case: product analytics

SaaS product analytics helps you track the ‘why,’ ‘how,’ and ‘when’ of customer-product interactions.

  • In-Depth Analytics: It tracks key metrics such as feature adoption, daily active time, user engagement, and more. This level of insight allows you to identify which product features are popular, which ones need improvement, and how users navigate your software. Armed with this data, you can make informed decisions to enhance your product’s functionality and user experience.
  • Segmentation Options: UserIQ’s product analytics tools enable you to segment your user base based on various criteria, including behavior, demographics, and more. With this segmentation, you can send targeted in-app messages, notifications, and emails to specific user groups.

UserIQ’s functionality for product analytics: funnels

A user funnel is a visualization of the entire customer journey, from initial awareness of your product to becoming a paying customer and eventually a loyal brand advocate. Unfortunately, UserIQ does not provide user funnel tracking capabilities.

If you’re looking to collect in-app user data and perform in-depth user funnel analysis, consider exploring Userpilot as a superior alternative.

With Userpilot, you can effortlessly track user data and create in-app experiences that are designed to enhance your conversion rates. Request a Userpilot demo today and discover how our platform can help you effectively analyze user funnels and optimize your user journey for greater success. Schedule a Userpilot Demo to get started.

UserIQ’s functionality for product analytics: event tracking

Event tracking is the monitoring of every interaction made by a user. Every user interaction is an event, and this can be everything that the user does in the app or on the website, for example, clicking on a button, completing a form, viewing a page, closing a pop-up window, etc.

Here are the pros of using UserIQ for event tracking:

  • Customer health score: UserIQ allows you to keep track of every customer — struggling or thriving. With the UserIQ customer health score dashboard, your team will have the facts on top of customer opinion to take quick, proactive action.
  • Integration with Segment: UserIQ offers seamless integration with Segment for event tracking. When you enable this integration within Segment, your customer data is effortlessly forwarded to UserIQ. This includes all the data tracked through Segment’s identify, page, screen, and track methods, all of which are automatically formatted and shared with UserIQ—no API, data schema, or code hooks required.

UserIQ’s main use case: user feedback

Are you driving growth for your product if you don’t hear from your customers often? It is not possible to drive growth that way.

With UserIQ, you can quickly gauge the sentiment of your customers with NPS surveys and voice-of-customer programs.

Here’s a brief overview of how these two features aid user feedback collection:

  • Segment and Analyze NPS Scores: With UserIQ, you can segment NPS survey recipients by job title and other relevant criteria. This system provides valuable insights into the satisfaction levels of different user types. This data serves as a foundation for evaluating the efficacy of your onboarding program and customer engagement strategies, helping you effectively tailor your approach to distinct user segments.
  • Optimized VoC Engagements: UserIQ empowers you to create various in-app engagements, including NPS, ratings, custom, and microfeedback surveys. Furthermore, its custom branding options enable you to align these engagements with your brand’s identity seamlessly. User segmentation capabilities allow you to target specific user groups precisely. Whether you want to send an NPS survey to all or gather feedback from a specific number of loyal customers who meet specific criteria, UserIQ gives you the tools to conduct highly targeted and actionable VoC engagements.

UserIQ’s functionality for user feedback: in-app surveys

The most popular in-app surveys include welcome surveys, Net Promoter Score surveys, customer satisfaction surveys, customer effort score surveys, product-market-fit surveys, and churn surveys.

Out of these types of surveys, UserIQ offers two — NPS surveys and customer satisfaction surveys. You can create in-app engagements — NPS, rating, custom, and microfeedback. Here’s how it works;

  • Segment NPS survey recipients by job title and other relevant criteria, and you can gather insight into how each user type feels about your software. You can use the data from UserIQ as a starting point to investigate the effectiveness of your onboarding program and customer engagements.
  • Customer satisfaction score; Health scores and user sentiment will tell if a customer is happy. Adding more context to a user’s single NPS score will prevent a thin take.

UserIQ’s functionality for user feedback: survey analytics

Survey analytics is the process of interpreting user feedback from surveys to gain actionable insights and identify improvement opportunities.

With UserIQ, you can create NPS surveys and get data as feedback. You can use the data as a starting point to investigate the effectiveness of your onboarding program and customer engagement.

Here’s how this tool can help you with survey analytics:

  • Analyze NPS scores for different segments: You can segment NPS survey recipients by job title and other relevant criteria and gather insight into how each user type feels about your software.
  • NPS survey results + health score: Health scores and user sentiment will tell if a customer is happy. Adding more context to a user’s single NPS score will prevent thin hot takes. With holistic health scoring and customer sentiment from UserIQ, you’ll have feelings and facts to make confident decisions. However, if you are looking for advanced survey analytics to better navigate with user sentiment, you might consider an alternative like Userpilot. It is an excellent analytics tool that lets you create in-app surveys, trigger them using advanced configuration, and analyze responses on an individual or segment-specific level with detailed dashboards. You can send surveys with advanced configurations such as localization, customization, audience segments, triggering conditions, etc.

How much does UserIQ cost?

From some observations and per G2, UserIQ has not provided pricing information for this product or service. This is a not-so-good common practice for software sellers and service providers.

Benefits of using UserIQ

UserIQ aims at improving the health usage of customers on your product. Here’s a list of the amazing features it offers:

  • Easy In-App Feedback Collection: UserIQ makes creating micro-surveys within your application easy, enabling you to gather instant feedback from your users. This can be invaluable for understanding user needs and improving your product.
  • Customer Health Score Dashboard: UserIQ provides a Customer Health Score dashboard, which helps you assess churn liability. This feature allows you to identify at-risk customers and take action to retain them proactively.
  • Onboarding Improvement: UserIQ offers simple walkthroughs that can enhance the onboarding experience for your users.
  • Extensive Third-Party Integrations: UserIQ supports a wide range of third-party software integrations, enabling you to centralize your data in one location.

Drawbacks of using UserIQ

UserIQ has some great features. However, there are still some loopholes:

  • Performance Issues: Bugs and performance issues keep repeating, and the support system is low compared to other tools. There is no availability of a knowledge base documentation on how to use some features.
  • Limited UI Patterns: Some of the UI patterns, like hotspots and tooltips, aren’t as functional as users might like. Offers only interactive walkthroughs, known as lanes.
  • Doesn’t Support Chrome Extension: Works only in the dashboard and can’t be launched in a Chrome extension.

There is a better tool for your SaaS than UserIQ!


  • 14 Day Trial
  • No Credit Card Required

Why an alternative is needed for UserIQ?

Here are three succinct reasons why you might consider an alternative to UserIQ:

  • Budget Constraints: If you’re operating on a tight budget, alternatives may offer more cost-effective pricing options, making them a better fit for small startups or businesses with limited resources.
  • Onboarding Tour Limitations: If you are looking for features like onboarding checklists and more comprehensive product guide functionality, you might consider using a tool like Userpilot.
  • No Free Trial: Most SaaS product teams might want to experiment with a tool before swiping a card for it. UserIQ doesn’t offer a free trial so you can’t test it before making a decision.

Userpilot: A better alternative to UserIQ

When comparing Userpilot to UserIQ, you’ll find that Userpilot offers distinct advantages that can greatly benefit you:

  • Versatile UI Patterns: With Userpilot, you can access a wide range of UI patterns, including modals, slideouts, banners, tooltips, hotspots, and checklists. This versatility allows you to create highly customized and engaging onboarding experiences tailored to your needs.
  • Robust Integration Options: Userpilot provides extensive integration options with popular tools like Segment, Amplitude, Mixpanel, Kissmetrics, Intercom, and Heap, ensuring seamless compatibility with your existing tech stack. This means you can work with the tools you’re already comfortable using, saving time and effort.
  • Value Across Plans: Userpilot’s UI patterns are not limited by plan, meaning you get access to all of them, even with the entry-level Traction plan. This affordability and flexibility make Userpilot a cost-effective choice, especially for mid-market SaaS companies and startups on a budget.

In summary, Userpilot offers you a more versatile and cost-effective solution with a wide range of UI patterns and strong integration options, making it a favorable choice for creating engaging user onboarding experiences and simplifying product analytics.

Userpilot’s main use case: product adoption

Product adoption is when users become repeat users of your product. It covers the entire journey spanning from the awareness stage to trial signup and finally full-on adoption. As a product growth platform, Userpilot has advanced analytics capabilities for tracking adoption over time.

Here are the Userpilot features that can help you measure and improve product adoption:

  • Product analytics: Userpilot lets you create trend reports to track adoption over time by feature or segment, funnel reports that show you which steps of the process most users get stuck on, and integrations with third-party analytics providers so you can sync data between tools.
  • Feature engagement: Userpilot’s click-to-track feature tagger lets you see how often a feature is used and by how many people. You’ll also be able to see the top 20 events for a certain time period or create custom events that group multiple features together for clearer insights.

  • Feedback collection: Userpilot has a no-code survey builder with 14 templates to choose from. You’ll be able to collect quantitative data like CSAT, CES, or NPS ratings and qualitative feedback on the strongest/weakest parts of your product straight from your users.

  • User insights: The Insights dashboard lets you monitor user activity based on which segment they’re in and which company they’re from. You’ll also be able to choose from daily, weekly, and monthly time periods to see if user activity is shifting towards full product adoption over time.

Userpilot’s main use case: product analytics

Product analytics lets you collect and analyze data about how users interact with your product so you can extract actionable insights. Userpilot lets you look at granular product analytics, such as which features have the highest adoption rates, and big-picture insights like trend reports.

Here are Userpilot’s top product analytics features:

  • Feature tagging: Userpilot’s click-to-track feature tagger lets you view how many times a feature has been used and by how many users to measure its adoption. Users on the Starter plan can add up to 15 feature tags while those on the Growth or Enterprise tier can create unlimited tags.

  • Trends and funnels: Userpilot’s trends and funnels report lets you extract actionable insights from big data. You’ll be able to see which stage of an onboarding/conversion funnel most users drop out on and create trend reports with detailed breakdowns by user or time period.

  • Saved reports: The saved reports analytics dashboard shows you all the reports you’ve created and lets you filter, export, or delete any reports in a single click. In addition to adding filters or sorting by report type, you can also edit or duplicate reports to help you review analytics.

  • Analytics integrations: Userpilot integrates with some of the most popular analytics tools like Amplitude, Mixpanel, Segment, Google Analytics, and more. This makes it possible to sync product analytics both ways between the tools in your tech stack (two-way integration is only available for Hubspot at the time of writing, more to come).

Userpilot’s main use case: user feedback

User feedback is an essential part of listening to the Voice of the Customer (VoC) and making product development or marketing decisions that best suit your customer base. Userpilot has a no-code survey builder, 14 templates to choose from, and advanced analytics for extracting insights.

Here are the Userpilot features you can use to collect customer feedback and analyze it:

  • Survey builder: Userpilot’s survey builder lets you edit the content, update the widget’s style/placement, and set page-specific or event-specific triggers to ensure that users see the survey at the most contextual moment — all without writing a single line of code. You can also translate surveys into your audience’s native language.

  • Survey templates: There are 14 survey templates to choose from with a wide array of different use cases. You can collect qualitative responses on how to improve the user/product experience or quantitative data for customer satisfaction benchmarking such as CSAT and CES scores.

  • Advanced analytics: Userpilot’s advanced survey analytics will show you what the most common responses were, what percentage of users selected a specific option, and display open-ended feedback about your product or specific features.

  • NPS dashboard: Userpilot’s NPS dashboard compiles response data from all NPS surveys so you don’t have to manually go into each survey and check its analytics. You’ll be able to view key metrics like response rates, total views, and NPS history and sort all the data by different segments.

How much does Userpilot cost?

Userpilot’s transparent pricing ranges from $249/month on the entry-level end to an Enterprise tier for larger companies.

Furthermore, Userpilot’s entry-level plan includes access to all UI patterns and should include everything that most mid-market SaaS businesses need to get started.

Userpilot has three paid plans to choose from:

  • Starter: The entry-level Starter plan starts at $249/month and includes features like segmentation, product analytics, reporting, user engagement, user feedback, and customization.
  • Growth: The Growth plan starts at $499/month and includes features like resource centers, advanced event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated customer success manager.
  • Enterprise: The Enterprise plan uses custom pricing and includes all the features from Starter + Growth plus custom roles/permissions, access to premium integrations, priority support, custom contract, SLA, SAML SSO, activity logs, security audit and compliance (SOC 2/GDPR).

Benefits of using Userpilot

As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:

  • No-code builder: Userpilot’s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.
  • UI patterns: There are plenty of UI patterns to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!
  • Startup-friendly: Userpilot’s entry-level plan gives you access to all available UI patterns so you can hit the ground running.
  • Walkthroughs and flows: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.
  • Self-service support: Build an in-app resource center to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.
  • A/B testing: Userpilot’s built-in A/B testing capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.
  • Feedback collection: Userpilot has built-in NPS surveys with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.
  • Survey templates: There are 14 survey templates to choose from so you can gather feedback on specific features or run customer satisfaction benchmarking surveys like CSAT and CES.
  • Advanced analytics: Userpilot lets you analyze product usage data, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.
  • Event tracking: Userpilot’s no-code event tracking lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.
  • Third-party integrations: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your tech stack.

Drawbacks of using Userpilot

Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:

  • Employee onboarding: Currently, Userpilot only supports in-app customer onboarding.
  • Mobile apps: Userpilot doesn’t have any mobile compatibility which could make it difficult for developers with cross-platform applications to create a consistent user experience for both versions of their product.
  • Freemium plan: There’s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable onboarding platforms like UserGuiding or Product Fruits.


While UserIQ offers impressive functionality, there are a few drawbacks that need to be considered before making the final decision. If you’re looking for an alternative solution with superior functionality and greater value for money, then Userpilot is what you need. Book a demo to see it in action.

Looking for the best product growth tool? Userpilot is what you need!


  • 14 Day Trial
  • No Credit Card Required
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