WalkMe delivers a range of analytics features, like cross-organizational application usage and workflow monitoring or license optimization, that the other platforms don’t. However, when it comes to customer onboarding, Walkme analytics functionality places it somewhere in the middle of the field. It’s more capable than those you can find in Appcues, but not as good as Userpilot or Pendo.
What are the different marketing research methods product marketing teams can use to inform their strategies? This is the main question the article answers. You will also learn about different types of market research and how to conduct it step by step.
Look at seven effective product advertising examples to get inspired before designing your next SaaS campaign. We cover various ad formats and channels.
How do you cut through the noise and ensure potential customers notice your product? Enter: product-focused advertising. When implemented well, it can help you attract customers, improve in-app engagement, and drive long-term retention.
Ever wondered what makes the difference between a hit product and a missed opportunity? In this article, we’ll explore various examples of quantitative data + how to collect them and make smarter decisions that keep users engaged.
Whether you’re launching a new product or refining your existing offering, a competitive analysis will equip you with the insights needed to make data-driven product improvements, outsmart your competitors, and better serve your customers. In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage.
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