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Author: Andrea

Product Management
Top 3 Product Management Challenges and How to Overcome Them
April 10, 2021

Being a product manager can be a tough gig. The number of product management challenges you face can at times feel overwhelming or too difficult to overcome. You’re in the middle of various teams, managing stakeholders, expectations, and requirements - all while trying to keep some level of sanity! The good news is, there is something you can do about those product management challenges. Don’t let the grind get to you, there is a light at...

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User Onboarding
The Best Intercom Alternatives of 2021
March 29, 2021

I actually love it when people ask ‘what is the best alternative to Intercom?’ cause the truth is...it depends. Intercom is a multi-faceted tool with a lot of features and use cases ranging from user onboarding (product tours), chatbots (engagement), and customer support. So the question is, what job are YOU looking to get done? If it’s among the three use cases listed above, you will find a very detailed and informative roundup of...

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Product Management
The Best User Journey Tools for SaaS Companies
March 25, 2021

A focus on the user journey helps teams create more dedicated and personalized onboarding, increase product adoption, and drive product-led growth. Not sure how to do that? That’s what user journey tools are for! As your product grows and matures, so will the need to provide more customized experiences for your users and each of their different use cases. This includes looking at everything from goals and outcomes, to even associated...

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Product Experience
How to Develop a Strong Product Strategy in 2021
March 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. But where do you start, how do you define it, and how do you take the steps to achieve it? If you want to learn more, keep reading 👇 Contents What is a product strategy?1. How do you set a...

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Product Experience
How to Start Using Customer Behavior Analytics
March 19, 2021

Setting up customer behavior analytics for your product can give you great insight on how users interact with your brand and where you can start making changes that drive product-led growth. It’s not so much about tracking these analytics for the sake of getting data alone - but rather being intentional about what problems you’re looking to solve. Are your customer dropping off early on in the user journey, do you have a variety of customers with...

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Product Experience
5 Best Customer Retention Emails (With Examples)
March 16, 2021

Every email you write is a customer retention email. Fact. Don’t treat emails as merely transactional, think of them as opportunities to build relationships and trust in every step of the user journey. Whether it’s - a password reset, a new feature announcement or a discount offer - this is your chance to remind your user of the value you bring them. I first wrote about some of the best welcome onboarding emails, this time I want to...

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Product Experience
Measuring User Engagement Experiences to Drive Product-Led Growth
March 10, 2021

Part of the concept behind product-led growth is to understand where users are finding value in your product and to drive user engagement upwards. But before you start pointing people in all kinds of different directions, you need to get an overall picture of how people are engaging with your app and where potential points of friction exist. Measuring user engagement at different points of the user journey can help you create a product adoption...

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Product Experience
6 Customer Retention Rate and Related Retention Metrics for SaaS Products
March 10, 2021

Customer Retention Rate and related metrics are imperative for any SaaS product. They allow you to understand potential gaps in a customer’s experience and allow you to tackle them quickly so you can drive that much-needed growth. According to Forbes, it’s actually 5x cheaper to invest in retaining current customers than it is to invest in trying to attain new ones. Pretty crazy, huh? In this article I look at 6 customer retention metrics...

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Product Experience
31 In-App Survey Questions You Should Be Asking Your Users (with Best Practices and Examples)
March 4, 2021

In-app survey questions can be one of the most effective tools when running product research. By learning directly from your customer base about how their experience with your product has been like, what their struggles are, and what problems they are trying to solve, the more insights you have at your hands to build an amazing product. But crafting surveys is a bit of a work of art. You don’t just trigger messages at random and you suddenly...

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Product Experience
How to Collect In-App Feedback - 4 Ways That Will Change Your SaaS
March 4, 2021

Collecting feedback from customers is an integral part of product development. While there isn’t a lack of apps to help you collect feedback - the best and most useful course of action is always to start where your users are: in your product. In-app feedback can help close the gap between what you’re building and how your customers are interacting with what you’re building. In a world of build-measure-learn, the fastest way to tackle the...

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