Launching your SaaS product is an immensely exciting and rewarding process – but also a nerve-wracking one. That’s because you really have one go. But fear not, we’ve got your back.
35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. This article will examine quantitative data, the difference between quantitative and qualitative data, and how to collect the former.
Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, Hubspot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
Ever wondered why product lifecycle marketing is that important for SaaS? Let’s learn what it is, how many stages it has and some of the best marketing strategies to apply for each stage.
Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started.
Looking for the best walkthrough software? Read our guide on helping you improve new user onboarding experiences, increase product adoption and upsells while reducing customer support costs!
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