User analysis reports enable teams to extract actionable insights from user behavior data and share them with stakeholders from across the organization for better cross-functional alignment. In SaaS, data analysis is the process of collecting, analyzing, and interpreting user behavior and product performance data.
What are active users? Why should *you* care? Read through to see how important active users are, and how you can grow and take care of them.
Resurrected users aren’t only easier to generate than new customers. They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. That said, we will go over what resurrected users are, how you can identify dormant users, and explore tactics to improve customer retention.
Behavior Flow analysis was one of the key reports in General Analytics. Since then, that version of Google Analytics has been phased out and replaced with Google Analytics 4. In the article, we show you how to replicate the behavior flow report in GA4.
As the name suggests, SaaS valuation is the process of establishing how much your SaaS company is worth – and how much it may be worth in the future. Companies normally conduct valuations when they’re raising VC funding, setting up employee stock option plans (ESOPs), preparing to go public, or considering a sale or a merger.
Product tours are interactive guides that help users understand and navigate a SaaS product. They normally consist of a sequence of in-app UI patterns, like modals or tooltips, which appear on the screen and offer users guidance on how to use product features.
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