The build-measure-learn cycle is an iterative process used in product development. It involves creating a product, measuring its performance, and using the insights gained to make informed adjustments, ultimately leading to continuous improvement. Read on to see how to apply this framework at every stage of your product development cycle and drive product growth.
Marketing experiments show you how effective your marketing strategy is. We listed different experiment ideas to try in your SaaS and how to conduct them.
Data democratization is the process of making data easier to access and understand for non-tech users across the organization. This reduces their dependence on IT teams and data analysts and helps them make better-informed decisions.
Self-service analytics is a kind of business intelligence software solution that enables teams to collect and analyze data without technical knowledge or the support of the IT teams and data scientists. Find out how can SaaS companies use self-service analytics to gain the insights they need to drive product growth.
A product launch marketing plan is a coordinated effort to announce a new product and successfully bring it to market. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!
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Growth marketing is achieving exponential and sustainable growth by identifying high-impact tactics across the customer journey. Let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases.
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