Different Types of Bias in Surveys and How to Avoid Them
Want to conduct less biased surveys? Learn about the 9 types of bias in surveys and how to avoid them with this guide!
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DAU WAU MAU Metrics: Measuring Active Users In-App
Tracking your product’s DAU, WAU, and MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. We also covered other metrics to measure and get a holistic picture of customer engagement and common mistakes when tracking engagement, and how to avoid them.
Different Types of NPS Surveys and When to Use Each
A Net Promoter Score (NPS) Survey is a customer loyalty survey that measures the likelihood of customers recommending you to their friends and colleagues. This article shows you the differences and tells you when to trigger each, and how to use NPS to drive business growth.
Marketing Automation ROI: A Guide for SaaS Companies
The average marketing automation ROI exceeds 500%. That’s because marketing automation enables teams to deliver personalized marketing campaigns that improve product adoption, drive sales, and strengthen customer relationships. It also minimizes errors and frees up marketers’ time.
Amplitude Analytics – Features and Alternatives
Is Amplitude Analytics the right tool for your company? Let’s find out if it is, and if not, here are some of the best alternatives you can try out!
How to Convert NPS Passives into Promoters
Net Promoter Score (NPS) is a metric that gauges customer satisfaction and loyalty towards a specific company, product, or service by measuring how likely the customers are to recommend it to others. In this article, we’ll explore effective strategies to convert NPS passives into enthusiastic promoters who’ll advocate your product or service.
