Data tracking is the process of collecting, identifying, and categorizing data for analysis. It involves tracking events and metrics and using the insights to make data-driven business decisions. Learn how to create a data tracking plan to collect and analyze all data relevant to your SaaS business.
Improving UX takes a lot of time and thoughtfulness, but the benefits outweigh the investment. In this article, we’ve picked 15 strategies that will move the needle and help you drive product growth.
A/B testing is a scientific, evidence-based method to optimize the performance of a product or landing page. It tests a variation of a product, a marketing campaign, or an ad against a control group. In this article, we talk about the frameworks you can follow as well as provide 10 AB testing metrics that can lead your SaaS to achieve measurable business goals.
Retention marketing focuses on building quality relationships with customers with the goal of turning them into repeat buyers. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.
Data silos are a repository of data held by one business unit and only accessible to that department. In this guide, we’ll go over what data silos are, how they occur, why they’re problematic, and the steps you can take to break down data silos!
![Marketing Automation Segmentation: How to Use It to Drive Growth [+ Tools] cover](https://blog-static.userpilot.com/wp-content/uploads/2023/07/marketing-automation-segmentationhow-to-use-it-to-drive-growth_4bfd17807332f8dc7f2cf8af56ea7806_2000-450x295.png)
Customer segmentation in marketing automation refers to grouping leads and customers based on shared characteristics for marketing purposes, like sending personalized messages. In this article, we’ll look into how to use marketing automation segmentation to drive growth and the best tools for it.
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