A product launch is a coordinated three-phase plan to introduce a new product successfully. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. This article will guide you through the different launch phases and help you make an effective product launch strategy.
A/B testing, often called split testing, compares the impact on specific metrics that a variation of an element can have against a control group. Are A/B testing mistakes limiting your ability to drive engagement and conversion? This article discusses 13 common mistakes you should avoid when doing growth experiments.
Network effects describe a situation when the value of the product changes as the number of users increases. The term is normally used in the context of positive network effects. That’s when the product gets more valuable as the network grows. In this article, we cover what network effects are and why they are important.
Heap and Google Analytics are popular product analytics tools that help businesses pursue product growth with data-driven insights. In this article, we’ll go through the main differences between both tools to help you understand which one is better for you.
This guide will walk you through the process of calculating the NPS and explain how NPS feedback can help you improve your product and service. It also highlights best practices to follow and mistakes to avoid when conducting an NPS survey.
It’s that time of the year again! Product Drive 2023 is here. Click to see the talk categories, speakers, and what to expect.
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