A pilot is a small-scale release of a product or feature to a select group of users, aimed at collecting valuable feedback. This article provides the guide you need. As you read on, you will learn the key steps to launch a successful pilot and how to analyze the results. We also covered the difference between a pilot and an MVP and when to use which.
A/B testing helps Product Managers make data-driven decisions that lead to better engagement and customer retention. In this article, we’ll explain what A/B testing is, why it matters for product managers, and how product teams should plan and run a test.
A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. But how can you use it? First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth.
CAC payback period, or Customer Acquisition Cost payback period, is a metric that tells you how long it takes for a company to earn back the money invested in acquiring customers. In other words, the break-even point. Marketing and sales teams use CAC payback to assess the efficiency and effectiveness of their company’s customer acquisition efforts.
Product managers all recognize an ‘Aha moment’ when it comes along. Let’s explore examples across the SaaS world to draw inspiration for your own product.
Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process.
