Search Results for: customer insights

Preference Testing: A Step-By-Step Guide

Preference Testing: A Step-By-Step Guide cover
Good UX Inspiration

A preference test is a research tool used in UX and UI design to assess users’ preferences for a particular design. During the test, you present customers with two or more options and ask which one they like best. If you want to see how Userpilot can help you arrange and administer preference tests, book the demo!


11 Types of Product Managers for SaaS Companies

11 Types of Product Managers for SaaS Companies cover
Product Management

Different types of product managers may have a similar set of core responsibilities, but their roles have a different focus. But what are the different types of product managers? This is the article’s key question, so if you’re after the answer, you’re in the right place!


7 Types of User Segmentation Explained (+Examples, Strategy, and More)

7 Types of User Segmentation Explained (+Examples, Strategy, and More) cover
Product

User segmentation is the process of dividing users into groups based on shared characteristics. These characteristics can be demographic, behavioral, or even psychographic. Understanding user segmentation can help your organization better tailor its products and services and run effective marketing campaigns to meet the needs of each group.