Multivariate testing (MVT) is a form of experimentation that allows you to test multiple variables from a SaaS product at the same time. In this article, we explore these differences, highlight the pros and cons of a multivariate test, and lay out a step-by-step process for running the test.
Product analytics are crucial for understanding user behavior, conducting conversion optimization, and improving the customer experience. A/B testing tools take that to the next level by letting you test two versions of a product flow, web page, or landing page, then see how the different versions perform. In this guide, we’ll go over the must-have features any A/B testing tool should have and walk you through 14 tools that can improve test performance in any use case!
Growth experimentation is a systematic approach to testing new ideas and strategies to grow a business. It involves developing hypotheses about what will drive growth, designing and running experiments to test those hypotheses, and analyzing the results to make informed decisions about how to move forward. In this article, we’re going to explain what a growth experiment is, how to create one, unpack how they’re implemented, and how they can help you create sustainable growth over time.
Selecting the right set of growth marketing software and tools will allow you to build an effective omnichannel growth strategy for your SaaS business. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more.
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Follow-up questions serve as a valuable hack for collecting additional feedback from your in-app surveys. But there’s a right time and place to ask survey respondents for more of their time. That’s why we made this guide, so you can fully understand what’s a wise use case for follow-up questions and how you should frame them to maximize their value.
A pilot is a small-scale release of a product or feature to a select group of users, aimed at collecting valuable feedback. This article provides the guide you need. As you read on, you will learn the key steps to launch a successful pilot and how to analyze the results. We also covered the difference between a pilot and an MVP and when to use which.
