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What’s the best funnel optimization tool for SaaS companies? If you’re looking for the answer to this question, I don’t envy you as there are plenty of excellent platforms out there. In the article, we look at 10 tools that you should consider when making your choice. Let’s get right to it!
Product-led growth is a go-to-market strategy that relies on the product itself to drive customer acquisition, adoption, and account growth. To achieve this, PLG companies use a range of strategies and techniques, like free plans or free trials, personalized user onboarding and in-app guidance, and self-service support.
Wondering how to define an active user? This article breaks it down and shows you ways to increase your active user counts and boost retention.
Product analytics involves collecting, analyzing, and interpreting data about how customers interact with the product post-purchase. It tracks customer experience data to enable product managers to improve the product experience, user engagement, and other business outcomes. In this article, we explore some of the differences between both. We also dive deeper into the tools and processes needed for product analytics.
A growth marketer is an important role to have in your SaaS. Find out why you should have one, what they actually do, and the skills and qualities they should have.
Trend analysis is the process of tracking and analyzing changes in key metrics over time. But where do you start from, what data points should you track, and how can you leverage these insights? This article helps answer core trend analysis questions. As you read on, you will also find use cases and examples to inspire your own analytics.
