Data-driven insights are the information gathered from analyzing data to identify patterns, trends, and insights that help you make informed decisions. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business.
Which one is better, customer acquisition vs retention? Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth? This article will examine customer acquisition and retention and determine which one you should focus on.
Customer journey analytics from HubSpot is a powerful reporting tool that aggregates all the interactions a contact has with your business. It makes sense for marketers who want to unlock valuable insights, ensure better decision-making, and drive conversions. This article discusses how the HubSpot customer journey analytics reporting tool can help you attract customers and accurately walk them through every step of the customer journey.
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Voice of customer analytics (or VoC analytics) is a process that helps you understand the motivations, problems, needs, and challenges that your customers face while trying to accomplish their job-to-be-done (JTBD). In this guide, we’ll show you why voice of customer analytics is the most effective way to analyze customer feedback, how to collect customer feedback data, and which tools you should be using for the data collection process!
Discover how UserIQ excels in Customer experience in our comprehensive analysis of its features, pros and cons, and customer ratings!
In SaaS, the need to increase LTV is a never-ending hustle, even after achieving profitability. So what can you actively do to give customer lifetime value a boost? In this guide, we’ll explore twelve tactics to pump this metric up—from personalizing experiences to offering proactive assistance—and see how they can help you nurture customer retention and growth.
