Product Design Testing Process and Methods For Delivering Better Products
Product design testing is a part of the design thinking process which helps teams develop solutions to user problems. Once they identify user JTBDs and define the problems that they are facing, the team comes up with ideas on how to solve them and builds prototypes of the solutions. That’s when product design testing takes place. It’s necessary to evaluate how successful the solution is and to identify ways for improvement. Although the testing phase comes at the end of the design process, it’s an iterative process that never stops. You validate the idea, create a higher-fidelity prototype, validate again, the development team creates the feature, and you test how it performs… You get the drift.
