Search Results for: customer insights

How Product Managers Should Define and Use The Product Persona

How Product Managers Should Define and Use The Product Persona cover
Product Experience

A product persona represents a typical user of your product, with all their JTBDs or characteristic behaviors. User personas are sometimes confused with user segments. The latter, however, are real groups of your product users with a set of shared characteristics. A product persona, on the other hand, is a fictional character inspired by your product users.


Heat Map Analysis: Understand User Behavior And Improve UX in SaaS

Heat-Map-Analysis-Understand-User-Behavior-And-Improve-UX-in-SaaS
Product Experience

Wondering how heat map analysis can influence your product UX? SaaS companies use different types of heatmaps to identify user behavior in the app to spot friction points and, hence, improve UX and conversion elements. In this guide, we’ll touch upon various heatmap examples and their benefits for SaaS use cases. Read on to uncover product growth insights!