Product Marketing vs Marketing: Differences & Similarities
Product ManagementThere’s a lot of confusion around product marketing vs marketing. Are they two different forms of marketing and which is best? Here, we answer all of that!
There’s a lot of confusion around product marketing vs marketing. Are they two different forms of marketing and which is best? Here, we answer all of that!
Qualitative data analysis (QDA) involves organizing, examining, and interpreting non-numerical data collected from customers. For example, their survey responses or session recordings.
A product persona represents a typical user of your product, with all their JTBDs or characteristic behaviors. User personas are sometimes confused with user segments. The latter, however, are real groups of your product users with a set of shared characteristics. A product persona, on the other hand, is a fictional character inspired by your product users.
Wondering how heat map analysis can influence your product UX? SaaS companies use different types of heatmaps to identify user behavior in the app to spot friction points and, hence, improve UX and conversion elements. In this guide, we’ll touch upon various heatmap examples and their benefits for SaaS use cases. Read on to uncover product growth insights!
Have you ever conducted a UX survey? This article is the ultimate guide you need to design and deploy an engaging user experience survey. Start reading now.
A product satisfaction survey, as the name suggests, is a type of survey that measures your customer’s overall satisfaction with a product or service. In this article, we’ll go over different survey types and examples and provide some ready-to-use templates you can use right away with Userpilot.