Investing in the right NPS feedback software is crucial, especially when Net Promoter Score (NPS) is a top method for gathering user feedback and measuring customer loyalty. Let’s look at what some of these NPS survey tools are and their pros and cons so you can find the best fit for your company.
A user persona is a semi-fictional character representing a specific user segment or customer type who uses your product or service. User persona examples especially help product management and UX teams better understand customers by highlighting their needs, pain points, and key aspects of their journey.
The problem-solving framework is a set of tools and techniques you use to identify the cause of the problem and find the right solutions. These frameworks use both rigorous data analysis and heuristics, mental shortcuts that let you apply what you already know in a new situation, which is useful when detailed research isn’t practical.
There’s a lot of confusion around product marketing vs marketing. Are they two different forms of marketing and which is best? Here, we answer all of that!
A product persona represents a typical user of your product, with all their JTBDs or characteristic behaviors. User personas are sometimes confused with user segments. The latter, however, are real groups of your product users with a set of shared characteristics. A product persona, on the other hand, is a fictional character inspired by your product users.
Wondering how heat map analysis can influence your product UX? SaaS companies use different types of heatmaps to identify user behavior in the app to spot friction points and, hence, improve UX and conversion elements. In this guide, we’ll touch upon various heatmap examples and their benefits for SaaS use cases. Read on to uncover product growth insights!
