Customer segmentation is a staple of any B2B SaaS company. However, many companies don’t dive deep enough into their customer bases to discover which segements hold the most value. They are missing strategic upsell opportunities and could be developing a product for a group of customers that have no long-term growth prospects. Find out how to effectively segment your customers and what you can do to improve their experience.
Want to build better customer onboarding processes for your product? See the best practices and examples of how other SaaS companies onboard new users!
Customer success strategies take your customer experience to a whole new level. From driving product engagement to improving customer delight, it fully maximizes your product experience. This article explores 17 actionable steps to boost customer success and drive SaaS growth. It also identifies relevant tools to get you started.
Intercom Surveys do a decent job of helping you capture customer feedback and evaluate customer insights, but you can get a lot more out of your surveys with Userpilot. Userpilot enables you to build hyper-targeted and extremely contextualized surveys to ensure you receive actionable insights.
A user persona is a semi-fictional character representing a specific user segment or customer type who uses your product or service. User persona examples especially help product management and UX teams better understand customers by highlighting their needs, pain points, and key aspects of their journey.
The problem-solving framework is a set of tools and techniques you use to identify the cause of the problem and find the right solutions. These frameworks use both rigorous data analysis and heuristics, mental shortcuts that let you apply what you already know in a new situation, which is useful when detailed research isn’t practical.
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