Behavioral Segmentation in SaaS: Types, Examples + How to Get Started
Understanding your users goes far beyond knowing their age, role, or company size. Demographic segmentation is a starting point, but it’s customer behavior that reveals true intent. Behavioral segmentation allows you to group users based on what they actually do. It’s the difference between guessing what users want and delivering it with precision. From one product manager to another, I broke down what behavioral segmentation is, why it matters, and how to use it to create personalized experiences that boost retention, loyalty, and customer lifetime value.
