UserGuiding Pricing Guide: Is It Worth the Money? (+ Better Alternatives)

Before you pay, here’s what you need to know about UserGuiding pricing.

As a product manager, it’s tough to find user engagement software that matches both your needs and budget. UserGuiding is a popular product onboarding tool, offering interactive product tours, hotspots, and tooltips. However, many teams recognize its limitations in analytics, advanced user segmentation, or omnichannel communication.

In this post, I’ll break down UserGuiding pricing, consider the value for money, and take a look at an alternative.

UserGuiding pricing: Summary

Let’s take a quick look at UserGuiding’s pricing and what each plan offers before going into detail.

Below, we’ll explore each plan in more detail and see if it provides the best value for your business needs.

What is UserGuiding?

UserGuiding is a cloud-based platform designed to help teams with user onboarding and product adoption. It offers a suite of tools for creating interactive product tours, onboarding checklists, tooltips, and surveys, all without a single line of code.

UserGuiding is useful for teams that are just starting to build better user experiences and need a straightforward, cost-effective solution, without advanced features or complex integrations.

What is UserGuiding used for? Key features

UserGuiding offers several features to simplify user onboarding and drive product adoption. Here’s how these tools can help improve user engagement:

• Onboard new users and promote new features: Product tours, hotspots, and onboarding checklists guide new users through your product, ensuring they understand key features quickly and increasing feature adoption.
• Provide self-service support: The resource center and knowledge base give users access to helpful information whenever they need.
• Collect user feedback: In-app surveys like NPS include time- or condition-based triggering.
• Announce updates. Announcement modals or UI modifications can inform users about new features and updates.
• Analyze the performance of UserGuiding elements: Advanced analytics allow you to track the effectiveness of your in-app experiences, helping optimize their performance.
• Personalize user experiences: With user segmentation and customization options, you can tailor onboarding experiences based on user attributes or behaviors.

How much does UserGuiding cost? Pricing plans breakdown

UserGuiding offers flexible pricing plans that cater to different team sizes and needs. The platform operates on a monthly active users (MAUs) model, so the cost depends on how many users are actively engaging with your product.

Free (Support Essentials)

UserGuiding’s free plan is a great entry point if you’re just starting to explore user onboarding and need basic self-service support. It includes a knowledge base, a product updates page, and an AI assistant with 50 free resolution credits. You can also create a resource center to pull everything together into a seamless in-app experience.

While it’s a cost-effective option for smaller teams or those with simple needs, the free plan comes with limitations. UserGuiding branding is visible in all your in-app experiences, and you’re restricted to only a few UI elements.

Starter

The Starter plan, priced at $174/month (billed annually), is tailored for teams aiming to scale their user onboarding and product adoption efforts. It provides 25 active guides, 20 hotspots, 2 onboarding checklists, a resource center, and 5 in-app surveys, giving smaller teams the core tools to engage users effectively. You can also connect with popular tools like Google Analytics and Salesforce.

A huge drawback of UserGuiding’s Starter plan is that the number of UX elements is capped. Additionally, advanced features like A/B testing, goal tracking, and deeper analytics dashboards are reserved for higher tiers.

Growth

The Growth plan, priced at $349/month (billed yearly), is designed for mid-market SaaS companies looking for a more powerful solution.

It builds on the features of the Starter plan and introduces powerful tools like A/B testing, goal tracking, and advanced reporting. It also offers premium customization options such as custom CSS and localization for a truly personalized user onboarding journey. With 100 active Guides and unlimited Hotspots, this plan provides more flexibility in creating engaging in-app experiences.

However, if your MAUs exceed the limit, you’ll need to upgrade to continue showing your in-app messages and product tours to users. This can be a concern for companies with unpredictable growth, but it helps prevent surprise charges.

Enterprise

The Enterprise plan is tailored for large organizations and offers custom pricing based on monthly active users (MAUs) and specific business needs.

It includes everything in the Growth plan plus additional enterprise-grade features such as enhanced security & compliance (SOC2, GDPR), personalized onboarding with coaching, a dedicated customer success manager, and custom invoicing.

The Enterprise plan also provides unlimited access to all the features, including unlimited in-app messages, product tours, and onboarding flows across multiple teams and domains.

Just like in the Growth plan, if your MAU count goes over your plan’s limit, your users stop seeing your guides until you upgrade. This prevents surprise charges.

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What are the pros and cons of UserGuiding?

Let’s go through the strengths and weaknesses of UserGuiding compared to other market-leading onboarding tools.

Pros of UserGuiding

UserGuiding has clear advantages, especially for smaller businesses or those dipping their toes into product-led growth for the first time.

• No-code simplicity: UserGuiding leans into the no-code aspect. This means you can build product tours, tooltips, and interactive walkthroughs with no developer help. Their Chrome extension makes it easy to create content directly on top of your live app, and you can even preview content instantly before going live.
• Value for money (for basic features): For the price, especially at the Starter level, you get a good range of core onboarding features like product tours, hotspots, and checklists.
• Essential onboarding features: With UserGuiding, you can create onboarding checklists to guide users through initial setup, and use features like announcements and product updates to keep users informed about new features and improvements.
• Integrations: UserGuiding integrates with tools such as Google Analytics, Segment, Mixpanel, Amplitude, or CRMs like Salesforce and HubSpot. This is important for getting a broader view of user behavior and campaign performance.

Cons of UserGuiding

UserGuiding offers solid basics for user onboarding, but falls short when it comes to deeper product analytics and advanced user segmentation.

• Limited analytics: UserGuiding’s analytics focus on the performance of the content you build with their platform, not users’ interactions with your app. As a product marketer who wants to understand the entire customer journey and how in-app elements affect product usage, I find it insufficient.
• Basic segmentation: While it has segmentation, UserGuiding’s options require some developer input for truly complex user segments. For real product-led growth, you need to segment users based on intricate behavioral patterns and product usage data, not just basic attributes.
• No native mobile or email support: UserGuiding doesn’t support native mobile apps directly. While their content can appear on mobile web browsers, this isn’t ideal for businesses with dedicated iOS or Android apps. Also, the email communication is missing, which limits your ability to engage users outside the app.
• Localization limitations: While UserGuiding supports multilingual content, its approach to localization often requires manual CSV uploads for translations.
• Lack of customization flexibility: UserGuiding offers minimal theme options with limited styling for its content engagement features. Additionally, lower plans offer lower customizability.
• Cap on UX elements and surveys: The Starter plan limits the number of active UX elements you can run simultaneously and restricts in-app surveys to just five. The Growth plan expands this to 10 surveys, but these caps can constrain user onboarding and feedback collection as your product adoption scales.

What do users say about UserGuiding?

UserGuiding enjoys a strong reputation with a 4.7-star rating on G2, reflecting its popularity among teams looking for straightforward user onboarding solutions.

Many users praise its intuitive design, smooth onboarding process, and helpful support team, especially appealing to smaller teams and businesses in their early product adoption stages. But, while UserGuiding makes it easy to create in-app experiences like guides and in-app surveys, the lack of product analytics and advanced user segmentation tends to become a problem.

One customer success manager on G2 says:

“The platform simplifies building interactive tours, but deeper insights into user behavior and advanced analytics dashboards are lacking.”

Another user mentioned:

“Installation was fast, and the resource center is helpful, but the pricing feels steep given the limited feature set and occasional bugs.”

All in all, UserGuiding is considered an affordable entry point for mid-market SaaS companies needing basic onboarding experiences without heavy technical knowledge. However, many of its users quickly outgrow it.

Userpilot: An all-in-one alternative to UserGuiding

While UserGuiding covers basic onboarding, most SaaS teams are better off with an all-in-one product platform, such as Userpilot.

Userpilot delivers comprehensive onboarding flows and richer product analytics. but also enables seamless communication with users across multiple channels like web, mobile, and email.

Why should you choose Userpilot over UserGuiding?

Userpilot is praised for its comprehensive set of features, ease of use, and top-notch customer support. Many reviews mention Userpilot’s excellent value for money.

Here’s where Userpilot wins over UserGuiding:

More advanced customization

Unlike UserGuiding, Userpilot lets you create unlimited themes, even on the Starter plan, giving teams complete control over the look and feel of onboarding sequences.

Its Design Library allows you to build and manage a whole design system directly in Userpilot, reusing styles, colors, and components across all in-app experiences. Consequently, you get consistent branding, smoother onboarding, and a stronger product visual identity.

Advanced analytics and user understanding

Userpilot’s product analytics offer a deep dive into user behavior. You can track specific actions using raw events autocapture, visually label events, or integrate tracked events from your codebase. You can also see exactly where users are getting stuck (session replay is invaluable for this) or which features are driving adoption.

The funnel reports show conversion rates at each step of the user journey, while path analysis reveals the actual routes users take, which helps identify unexpected user flows. You can then use these insights to optimize user onboarding strategies and improve feature adoption.

The customizable dashboards let you combine all the metrics and reports in one place.

In comparison, UserGuiding only provides analytics for the elements created within its platform. To understand whether going through an onboarding flow leads to conversions or to correlate this with broader product usage, teams need to connect UserGuiding data with an external analytics tool.

Targeting and personalization for PLG

Userpilot helps deliver contextual experiences. You can segment users based on deep customer data and behavior to ensure messages are always relevant, which is crucial for successful PLG.

For example, you can trigger a specific flow only for users who have completed a certain task, are on a particular plan, or are based on their in-product behavior. With event-based triggers, you can set up onboarding experiences that respond to users’ in-app activity, making every interaction feel tailored and timely. You can also test different onboarding flows and then run A/B tests to see which versions perform best.

Having all product data live in one platform is a huge advantage. If a UserGuiding user wanted to create event-driven experiences or advanced triggers based on user behavior, they’d need to rely on integrations or exporting data to another tool, something Userpilot handles natively.

Mobile and email support

Unlike UserGuiding, Userpilot offers strong mobile app support. You can build native mobile experiences with mobile carousels and slideouts, and even send push notifications. The mobile content analytics also help track performance on different operating systems.

This ensures a consistent and seamless experience across all platforms for companies with a strong mobile presence.

Beyond mobile, Userpilot’s email capabilities make it easy to create an omnichannel communication strategy. Emails are great for nudging disengaged users back towards your app.

Just like with in-app and mobile messages, emails can be sent to specific segments or triggered by user events, and their performance is tracked with dedicated analytics.

Userpilot pricing vs UserGuiding pricing

Yes, Userpilot costs more than UserGuiding, but that’s because you’re not just paying for basic tours and hotspots. You’re investing in an all-in-one user onboarding and product analytics platform that gives your team the tools to engage users across multiple channels.

​The plans are designed to scale with your product and your team’s growth:

• ​Starter: $299/month (billed annually) for up to 2,000 MAUs. Perfect for teams just getting started, includes in-app user engagement, segmentation, usage trends analysis, and NPS surveys.
• Growth: $799/month (billed annually) for up to 5,000 MAUs. Includes advanced analytics, autocapture, and multi-channel onboarding capabilities.
• Enterprise: Custom pricing for larger teams and high-volume products. Offers full customization, dedicated support, and access to all Userpilot features at scale.

Here’s how to think about it:

• If you only need lightweight onboarding tools and simple in-app experiences, UserGuiding’s lower price may be the deciding factor.
• However, if you want deeper product analytics, powerful segmentation, multi-channel tracking, and the flexibility to scale as your product grows, Userpilot justifies the premium.

Looking for a UserGuiding alternative?

UserGuiding offers a decent product engagement solution, especially for smaller businesses or those on a tight budget. Its no-code builder for basic onboarding elements undoubtedly serves its function, and the free tier may be a great starting point.

However, if you’re a growing SaaS company genuinely committed to a product-led growth strategy, you’ll likely hit a ceiling with UserGuiding.

The limitations in advanced analytics, segmentation depth, and native mobile support can hinder your ability to truly understand user behavior, personalize experiences at scale, and drive the kind of product adoption that leads to sustained revenue growth.

I always advocate for investing in tools that grow with you and give you the deepest insights into your product.

That’s why I lean towards solutions like Userpilot that provide a more comprehensive toolkit for onboarding, analytics, and feedback, without requiring a development team for every change and update. With a full set of features, you get a better value for money from the start.

Ready to see how it works? Book a demo today and experience onboarding done right.

​DISCLAIMER: Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot’s knowledge as of its publication/most recent update on August 27, 2025.

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