Who is Maja Voje? Background, Books, Podcasts, and More

Maja Voje is a globally recognized GTM expert who has made significant contributions to the scaling of various businesses across different industries and countries.

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement, and retention.

If you want to learn more about Maje’s background and explore the top resources she created that can benefit your career, keep reading!

Who is Maja Voje?

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success.

Maja is the co-instructor in the world’s best-selling online growth hacking course on Udemy, used by 50,000+ students and organizations like Tesla, Apple, booking.com, IBM, and others.

She also authored the best-selling book Go-to-Market Strategist, which already helped over 6,500 businesses successfully plan and execute effective GTM strategies.

How did Maja Voje get started in growth marketing?

Maja has a solid educational foundation. She holds a Bachelor’s degree in Marketing and an MBA from the University of Ljubljana. She also studied marketing management at Vienna University and business administration at Shanghai University through exchange programs.

Additionally, she completed a Blockchain Strategy Programme at the University of Oxford in 2019.

Maja Voje began her professional journey at Rocket Internet as an SEO and Communications Manager, where she played a crucial role in launching a new product called Kaymu.si.

Maja worked as Head of Growth for 1Tap Receipts, where she co-created a growth model that the firm used to attract $10 million in capital.

Her career took a significant leap when she joined OriginTrail as CMO, where she designed the company’s Token generation event strategy and raised $22.5 million in growth capital. Thanks to her, OriginTrail quickly attracted over 16.000 early adopters and secured media coverage in high-profile publications such as TechCrunch, Forbes, and The Guardian.

In 2019, Maja expanded her influence as an advisor, working with EKWB, a global leader in PC liquid cooling solutions, where she supported the company’s growth in enterprise and mass-market segments.

Today, Maja empowers businesses with the knowledge and tools needed to succeed through her own consultancy practice.

Deep dive into Maja Voje’s bestselling book

Rating: 4.8 / 5

Where to buy: Amazon

Maja Voje is the author of Go-To-Market Strategist, a comprehensive guide that helps businesses quickly achieve product-market fit.

The book offers actionable, step-by-step strategies based on insights from over 50 GTM experts from leading companies like Hubspot, Miro, and Figma.

It covers crucial aspects of launching a product, including market research, pricing, positioning, and growth techniques.

With practical examples, mental models, and workshop templates, this book equips readers with everything needed to create a successful go-to-market strategy.

Top webinars and podcasts featuring Maja Voje

Maja runs her own podcast show, where she regularly hosts industry experts and interviews them on trending topics. In addition, Maja often appears as a guest speaker at virtual events organized by other companies.

• What is the Go-to-Market Strategy for AI Products? by Maja Voje: In this upcoming webinar organized by Userpilot, Maja will highlight the unique challenges and opportunities for AI-first products. She’ll also share tips for crafting compelling value propositions for AI solutions.
• Casey Hill: Marketing Automation Strategy for GTM: Maja interviews Casey, Senior Growth Manager at ActiveCampaign, who shares his expertise on marketing automation. He also presents essential email sequences and gives tips for designing compelling emails.
• Aakash Gupta: Pricing and Packaging: Maja hosts an experienced PM Aakash, who worked for leading companies like Epic Games and Apollo.io. They discuss why pricing is often overlooked despite its importance in generating income and offer tips to create effective pricing models.
• Jason Knight: From Product Leader to Consultant: Maja’s guest Jason, shares his transition journey from a corporate leader to an advisor. They also discuss how companies can maximize the benefits of working with consultants and coaches.

Best newsletters editions of Maja Voje

Maja runs a weekly newsletter on Substack, where she shares lessons from her work with companies at different stages of their go-to-market journey.

Here are some of our favorite editions we recommend you read:

• Stronger Together: Everything you need to know about partnerships in GTM: Maja highlights the importance of partnerships in GTM, especially in a challenging business environment. She emphasizes that trust and mutual benefit are key to successful partnerships and discusses how to establish such relationships.
• Before there is Ideal, there is Early (Customer Profile): Maja delves into the concept of the Early Customer Profile, a critical step before reaching the Ideal Customer Profile. She emphasizes the importance of identifying early adopters who can validate your product and pave the way to larger markets.
• How to close your first enterprise client: Maja explains that while focusing on early adopters makes sense, landing a big name early on can boost brand credibility. She highlights the challenges including long sales cycles and intense competition. Maja offers practical tips for winning enterprise deals, such as leveraging proximity through accelerators, personal branding, and product-led strategies.

Top templates and frameworks created by Maja Voje

Resources created by Maja for personal use often become adopted by wider audiences thanks to their practicality.

Here are some of her most popular resources you may find valuable, too:

• The Market Problem Map: This strategic tool is created to replace traditional persona-based models in GTM. It focuses on market segments and their specific pain points rather than personas to guide resource allocation for launching or expanding businesses.
• GTM Power Hour: Maje developed a simple “GTM Strategy snapshot” using pen and paper during her live mentoring sessions and later replicated this framework in Miro. The template includes sections on market strategy, validation methods, and GTM motions. It was tested successfully with 19 companies and received positive feedback on LinkedIn.
• 100-Step Go-To-Market Checklist: This resource covers everything from initial strategic planning to post-launch analytics. Each of the 100 tasks is described in detail and most have attached how-to guides, examples, templates, and videos.

Conclusion

Maja Voje’s journey from a marketing enthusiast to a leading growth expert is nothing short of inspiring.

She continues to empower companies worldwide to achieve market success through her best-selling book, templates, insightful podcasts, and newsletters.

If you’re looking for a trusty tool to execute Maja’s strategies, give Userpilot a go. Our all-in-one product growth platform offers robust engagement, feedback, and analytics features to help businesses reach their full potential. Book a demo to learn more.