An Overview of Product Led Summit 2025: Is it Worth Attending?
From staying ahead of the AI curve to networking with industry leaders and accelerating your career, the right conferences pay dividends long after the badge comes off.
One of the most talked-about gatherings in this space is the Product Led Summit, a flagship event for product managers, founders, and growth teams. In this review, I’ll cover what’s inside and help you decide if it’s the best use of your L&D budget.
Product Growth in the Age of AI
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Overview of Product-Led Summit
The Product-Led Summits are a series of events organized by Product-Led Alliance, a global community and resource hub dedicated to empowering product professionals. In addition, the event has sponsors and partners across tech giants like Atlassian, Amplitude, FullStory, and Airtable.
Summits are held across major cities throughout the year, meeting practitioners where they are and keeping the conversation fresh, local, and actionable. Each year, the series brings together 2,500+ attendees and 450+ expert speakers from leading companies like Amazon, PayPal, Shopify, and Microsoft to share proven strategies and real-world success stories.
Here’s a quick look at the confirmed event locations and dates for 2025–26:
- San Francisco – Sep 16–17, 2025
- Berlin – Oct 14, 2025
- Sydney – Oct 29, 2025
- Boston – Nov 12–13, 2025
- Chicago – Nov 19–20, 2025
- Toronto – Nov 19–20, 2025
- London – Dec 03–04, 2025
- Washington – Jan 28, 2026
- Austin – Feb 11–12, 2026
- New York – Mar 18–19, 2026
- Amsterdam – May 12–13, 2026
- Seattle – Jun 17–18, 2026
- London – Jun 24–25, 2026
How much does a Product-Led Summit ticket cost?
Standard in-person tickets for Product-Led Summit events typically start at $795 per person, with prices ranging from $895 to $1,999 depending on the city. You can also join virtually by paying a fee of $299 to $750, based on access level and session types.
If you’re planning to attend with several colleagues, the PRO+ membership at $150 a month can be a much better deal. Not only does it include one in-person summit ticket per year, but it also unlocks certifications, advanced courses, and exclusive resources from the Alliance.
Product-led summit key themes and focus areas
The summit explores key areas of product management, including how teams can leverage product analytics, embrace AI for increased productivity, and implement strategies that fuel long-term product adoption and account expansion.
Here are a few standout talks from this year’s lineup:
- The strategic product leader: Building financial fluency to drive growth and viability by Elena Leonova, Chief Product Officer at Spryker: The speaker explores how financial fluency empowers product leaders to make strategic decisions that align customer value with profitability. From analyzing revenue streams and pricing models to balancing customer needs with business goals, this talk covers actionable insights for creating commercially successful products.
- Beyond features: Leveraging AI to unlock unseen value in your product portfolio by Florian Bonnet, Senior Product Director at Pleo: The era of merely adding AI “features” is over. True competitive advantage lies in strategically embedding AI to fundamentally redefine product purpose, unlock new business models, and create unparalleled user experiences.
- The power of persuasion by Christine Lee, Senior Director of Product Management at GoDaddy: A product manager’s job often requires convincing other people to act on or believe in an opportunity. This session explores ways to improve your communication, drawing from a variety of perspectives on psychology, power, and influence.
- Harnessing the power of data to deliver exceptional customer experiences, Alice Canty, Associate Director of Product at HelloFresh: In today’s hyper-connected world, customer expectations are higher than ever. With instant access to endless information and options, consumers hold all the power, and businesses face mounting pressure to deliver standout experiences. This keynote explores how to build a customer-centric culture and use technology to elevate every interaction.
- Winning is a byproduct: Three golden rules to build great products, and a great career. Daniel Danker, Executive Vice President of AI Acceleration, Product, and Design at Walmart. You’ll learn how to rally cross-functional teams with frameworks like OKRs, influence without authority (even in remote settings), and harness data to bring the most valuable products to market.
Is Product-Led Summit worth attending?
Wondering if this is the event you should spend your yearly learning budget on? Here is my criteria for deciding if showing up is the right move:
- Learning impact: Can you bring a new idea to the leadership table? Will the knowledge be practical and implementable for your organization?
- Network value: Are people you look up to attending the event? Will there be opportunities for informal interactions?
- Career and job potential: Will this event help you get hired or get referrals at the very least?
- ROI vs. cost: Does the overall cost (tickets, travel, accommodation, missed work) justify the value you’ll be getting?
I came across a Reddit thread on this conference, and it mostly answers all of the above questions. To sum it up, people think topics are interesting (although sometimes not unique), there are a lot of senior and successful people to network with, but the chances of getting a job are very slim, as most attendees are job seekers as well.
Other events by Product Led Alliance
If the Product-Led Summit isn’t the perfect fit, Product-Led Alliance runs other focused events that might align better with your current goals and responsibilities:
- Product Operations Summit: Designed for product ops professionals who want to streamline workflows and scale processes. Sessions dive into tooling, cross-team alignment, and operational best practices, giving you practical ways to cut through internal chaos and better support your product teams.
- Chief Product Officer Summit: Built for CPOs, VPs, and senior product leaders. The focus is on leadership, product strategy, and aligning product vision with business growth. It’s the place to connect with peers facing similar challenges at the top level and learn how they keep their organizations moving in the same direction.
- Product Analytics Summit: Perfect for product analysts and data-driven teams. You’ll learn how to track the right performance metrics, make confident roadmap decisions, and tie analytics directly to business impact.
Unlock Premium Product Growth Strategies at Product Drive, a Free Alternative to the Product Led Summit
Continue upskilling with Userpilot’s Product Drive
If the Product-Led Summit is out of reach for you because of the cost, then consider attending Product Drive on October 7–8, 2025, a free virtual conference that brings the same depth of insights.
The event is hosted by Userpilot, a product adoption platform trusted by 1000+ product teams, and focuses on how AI is shaping different aspects of product management.
Below is a quick overview of the talks and speakers.
- The Next Evolution of PLG – Elena Verna (Head of Growth, Loveable) explains how product-led growth is moving from chasing more signups to focusing on revenue per account, from one-size onboarding to dynamic paths, and from feature launches to outcome-driven monetization.
- How to Monetize Your Product in the AI Era – Kyle Poyar (Founder, Growth Unhinged) offers practical advice for monetizing AI features and products. You’ll learn how to implement outcome-based pricing systems that both deliver value to the customer and help the company protect its margins.
- AI for Product Growth: Userpilot’s Fall Product Release Announcement – Yazan Sehwail, our very own CEO, will showcase our newest launch: AI-assisted “growth agent”which detects friction, selects the next best action, and orchestrates in-product and multichannel engagement, while keeping humans in the loop. You’ll leave with concrete patterns to try and a mental model for where AI belongs in your product growth stack.
- 6 Steps to Holistic Onboarding: How to Build Journeys That Activate and Stick – Kate Syuma (Founder, Growthmates) breaks down her AI-assisted process for creating onboarding flows that boost activation and adoption.
- AI Agents GTM – Maja Voje (Founder, Growth School) shares lessons from launching AI agents and explains why traditional GTM motion often doesn’t work for them. Maja also walks through the rules of pricing, positioning, and marketing of AI agents.
- Stop Trying to Vibe Code Your Way Into Product-Market Fit – Andrea Saez (Head of Product Marketing at Turtl) challenges the idea of “vibing” your way to product-market fit. She also explains why strong problem statements and actual evidence matter more than vague assumptions.
- Stop Writing Strategy Docs, Start Shipping MVPs – Jacob Boneta (Growth Manager, Grafana Labs) focuses on learning by launching. Jacob believes teams should ship early and often, collect feedback, and make fast improvements instead of getting stuck in planning.
- Product + Lifecycle Marketing: Building a Unified Customer Journey – Natalia Kimlickova (Senior Product Marketing Manager, Userpilot) lays out steps for creating omnichannel campaigns, explains how to connect product signals to messages that drive retention and expansion.
- Mission Possible: How to Monetize AI (Without Breaking Your Business) – Krzysztof Szyszkiewicz (Partner, Valueships) gives practical tips on how to keep customers happy while making money with AI.
- How We Drove Growth While Building Our Product Differentiators – Daria Marinescu (CMO, Sferal) shares how their team found a niche, balanced growth efforts, and built a brand that stands out. Daria focuses on real examples and teamwork across product and marketing.
- Vibe Coding: A Game Changer for Experimentation and Finding Product Market Fit – Blanca Champetier (Sr. Director of Product, Top Hat) introduces “vibe coding” as a way to prototype faster and avoid making costly mistakes along the way.
- AI and Its Impact on Product Management – Leah Tharin, a Product-Led Growth Advisor, dives into how AI is changing product management workflows. She explains how discovery, prioritization, and roadmapping all shift when AI becomes part of the toolkit. Leah shares examples of where AI helps, where it gets in the way, and how to build responsibly.
Want to join? Then hurry up, spots are limited and filling up quickly. Find talks and register here.
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