Appcues Features: Everything You Need to Know About This Popular Product Adoption Tool

Appcues Features: Everything You Need to Know About This Popular Product Adoption Tool

Appcues features include most used user onboarding UI patterns such as flows, NPS, and checklists that best product adoption tools on the market provide.

But access to all Appcues features comes at a price. Is that worth paying for?

Today we’ll ask important questions like this as we dive into all the Appcues key features, benefits, price structures, and compare it to the closest alternative out there—Userpilot.

Keep reading if you want to have all the details and decide which is best for your business!


  • Appcues is an onboarding software that’s been on the market for quite some time, mostly known for the ability to create product tours using an intuitive UI.
  • Appcues is best for small businesses or mid-market companies that only need user onboarding solutions.
  • Appcues main features: flows (limited based on the plan you are on), checklists (available on the enterprise plan), NPS surveys data collection (with limited analytics sections), and events explorer (for tracking feature engagements with no code)
  • Userpilot is a great alternative to Appcues that offers the same features as Appcues but for a much lighter price tag and with more customizations and functionalities

What is Appcues?

Appcues is a great user onboarding software solution used to educate new users, create product tours, or guide users to adopt new features.

Appcues makes it easy to use onboarding templates; however, it provides a predefined way of thinking about onboarding all while having a higher price tag than other onboarding software.

Appcues key features: Flows

Appcues allows you to design flows that make onboarding processes a breeze. These flows are what you use to create product tours and other in-app communication with users.

Building a flow in Appcues

Overall, Appcues offers an easy-to-use UI that anyone on the team can handle-marketing team, product team, you name it.

However, when building flows you don’t have access to many UI patterns or actions compared to other tools. And they are also restricted based on the subscription plan you are on (more on this later).

If you want to build more sophisticated flows in a code-free tool, you will miss a lot of critical features in Appcues that other onboarding tools like Userpilot have.

A better alternative: Userpilot flows

Our mission at Userpilot is to help companies show the right messages, at the right time, to the right people. We’ve made Userpilot easy to use, designed for teams that want access to simple and complex user onboarding with more freedom, control and customization.

Building a flow in Userpilot

Freedom: Drag and drop UI elements and customize them however you want, then create different UI elements like tooltips, hotspots, modals, slideouts, checklists, and many more.

Control: Build behavior-based user onboarding to increase your conversion, user activation and product adoption rates.

Customization: Segment your users by different groups or behaviors and offer them a personalized in-app experience with contextual in-app messages.

Interactive product tour built with Userpilot

Userpilot vs Appcues: How is it different?

Building flows with Appcues is easy, but it can get pricey as you want to build more, and it also lacks some functionalities.

When it comes to building onboarding process flows Userpilot is also a great alternative to Appcues for a few reasons:

  • Changing design elements: With Appcues, you will need an engineering team to fully customize elements inside using CSS. In Userpilot, you only need one minute to customize the beacon type, colors of an element, position, margin, padding etc without CSS!
  • Driven actions: In Userpilot, you can build cross-URL user experiences (and show them different in-app experiences). Appcues (nor any other app!) does not include this.
  • UI patterns: Appuces restricts using checklists on their entry plans and also has limited UI patterns and driven action compared to Userpilot
  • Resource center: Appcues doesn’t have this feature, while Userpilot includes it in all plans
  • Web solutions: It’s important to note that Userpilot supports only web solutions whereas Appcues supports mobile as well.

Appcues key features: Checklists

We’ve covered Appcues Checklists more in-depth so let’s focus on some of the most important aspects you should consider.

Creating a checklist in Appcues

Firstly, the Appcues Essentials plan doesn’t include checklists and localization. This means if you were planning on building checklists and your app is available in a language other than English, you’ll need to upgrade to the $879 per month plan (paid annually).

Upgrade to Enterprise plan for onboarding checklists and localization

If you’re ready to invest that money, you should also know that the checklist tasks settings are limited:

  • You can only direct users to an URL or launch a flow that was already created.
  • No option to create a dummy task (a task that was already completed)
  • No option to trigger a custom JS function
  • limited personalization (fonts, icon style, task colors)

A better alternative: Userpilot checklists

The best value for money when it comes to Appcues onboarding checklists alternatives is Userpilot. You can create multiple checklists in Userpilot on all plans.

Useprilot offers unlimited checklists with a checklist setting screen that’s easy to navigate. You can also take advantage of more task actions such as launch URL, trigger flows, and trigger custom JS functions.

Compared to Appcues, Userpilot offers more customization that requires no coding skills, with customization options like task colors, icon style, and fonts.

Appcues key features: NPS

NPS (which stands for Net Promoter Score) is a survey based on a 0-10 scale to measure customer loyalty to products or services.

Appcues NPS surveys questions can be edited and you can also segment the audience you want your survey to show and adjust the frequency.

NPS analytics in Appcues

Collecting NPS data is easy with Appcues, analyzing the responses is where it gets tricky. You can’t tag responses in-app, you can only download a CSV report and start analyzing – we all know how time-consuming that is.

A better alternative: Userpilot NPS

Userpilot NPS surveys are easy to set and offer similar configuration options like Appucues. But there’s more you can do with Userpilot NPS than you can with Appcues.

First, the basics:

Build an NPS survey in Userpilot

Userpilot allows you to immediately launch NPS surveys based on custom segments…

Robust features for NPS surveys

..and on a specific page (maybe you want to show an NPS when the user logs in, not when they are trying to set up an important email automation campaign (if your product is an email automation tool).

Targeted NPS surveys based on segments

You can tailor these surveys even further by launching them based on the frequency and adjusting the sampling size.

NPS surveys triggered by frequency

And everything is 100% customizable to match your UI and branding. Why not sign up for a demo to get a free walkthrough of the Userpilot platform?

Userpilot NPS response tagging

Here’s where Userpilot shines: you can easily see the breakdown of different responses by score, and then dive even deeper into the qualitative answers.

NPS color-coded overview

You can tag and organize the individual responses based on common themes, and sort them by relevant keywords in your tags.

You can also organize between your promotors, passives, and detractors and see what the common user behavior patterns and responses are between each group.

NPS survey response

You can then use the tagging option to tag responses of your detractors by keywords and use that to deliver a better experience.

Tagging feature

By creating a segment out of a specific tag (e.g. ‘missing LinkedIn video’ like in the Postfity example below) you can target this specific segment of your audience. You can use a flow to communicate the features to them they may have missed or communicate to them that these fixes are already planned.

Customer feedback

Send them a personalized email or target customers with the right inside the platform:

In-app product tour

Appcues key features: Appcues Events Explorer

One of Appcues’ newest features, Events Explorer, makes it easy to view, validate, and visualize events in one place.

Appcues defines events as user interaction with your features inside your product’s UI and you can set these up with a few clicks.

This helps with understanding overall feature usage, without the need to set up custom events using code.

Better alternative: Userpilot Feature Tagging

A great alternative to Events Explorer is Userpilot’s tried and trusted Feature Tagging. With it, you can tag any UI element and it’ll track how users interact with it.

Define a new tag in Userpilot

Simply specify the URL and then select the element you want to tag or create multiple tags to create a goal.

Group multiple tags into a goal (e.g activation goal when the user engages with 3 features)

A goal can be used to track when users reach specific milestones, showing you an overview of how many users are at each step in the journey.

Build a complex goal based on multiple settings

Appcues key features: Appcues Segmentation

Customer segmentation means you divide your customer base into different cohorts and you manage each one according to its individual needs.

Appcues only gives you five user segments which isn’t a lot.

The pre-defined user segments in Appcues (Evaluators, Beginners, Regulars, Champions) are very limiting if you want to access proper user analytics. Check out Appcues pricing below:

$879/month Appcues pricing

It won’t be long before you need to upgrade the Appcues pricing for more user segments.

Better alternative: Userpilot Segmentation

Do you want to apply specific messaging to new customers of a particular geographic region? Are you trying to re-engage customers who have used all of your core features but haven’t logged in recently?

Userpilot segmentation options

Source: Userpilot-Learn how to get more value from your customer segments with a free consultation call!

Userpilot offers customer segmentation at a more attractive price-starting at $249 per month.

Userpilot pricing

You can also segment checklists and walkthroughs tied to activation points, like downloading the toolbar widget or connecting their account.

Checklists example


Finally, you can set up goals. You can use this to collect data on where your customer segments are, what stages they may be getting stuck, or where they find success.

This is valuable knowledge because it adds a layer of insight into your customers’ workflow with your product and sets the stage for improving their experience.


There are many tools with defining use cases, functionality, and benefits for you to choose from. Which is right for you will greatly depend on a) what your business needs to implement and b) price.

If you like all the features mentioned above but need an alternative to the rigid Appcues pricing then you will want to consider getting a Userpilot demo!

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