Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data.
The company adopted Userpilot as a feedback platform to enable stakeholders to report issues with data accuracy.
How successful was it? We asked Simone Schiavo, the Senior Growth Manager at Leedfeeder, to find out.
Here’s what he had to say!
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TL;DR
- Challenge: Dealfront is a B2B platform offering a database of company details, helping sales and marketing teams identify and target prospects. Maintaining accurate data is crucial for customer satisfaction and the company needed a way for users to report inaccurate data.
- Solution: To address data accuracy challenges without diverting engineering resources, Dealfront integrated Userpilot’s feedback widget. They added a ‘Report data issue’ icon to their dashboard, triggering a survey that allows users to report inaccuracies. The data team then verifies and corrects the feedback, ensuring data reliability.
- Results: This solution proved effective, with 163 users clicking the survey icon and 70 submitting responses in 180 days. By using a third-party tool, Dealfront saved time and resources, avoiding the need for dedicated engineering efforts to build a custom solution.
- Userpilot facilitates feedback collection through targeted surveys and a feedback widget. Surveys can be localized, triggered at specific times, or based on user actions, and you can monitor and analyze responses in real-time for immediate action. Book a demo to learn more!
Take Your Data Accuracy to the Next Level with Userpilot Surveys
Challenge: Maintaining data accuracy in a dynamic B2B market
Dealfront is a B2B platform whose main feature is a huge database of company details. This data enables sales and marketing teams to find the right prospects and target them with personalized campaigns.
The company was born from a merger between Echobot and Leedfeeder, the latter of which enables businesses to turn website visitors into leads.
The key to Dealfront’s success is the accuracy of its data. However, given the dynamic nature of the European B2B space, keeping all the data up-to-date can be challenging.
To address this challenge, the company needed a tool that would enable internal and external users to report inaccurate data. However, they didn’t want to divert any precious engineering resources away from their key job, which is building an outstanding product. So, they looked for a third-party solution.
Basically, our challenge was that we have a product that sometimes is showing not the correct data. And we want to have a way for users, both internal users and external users, to actually signal to us that this data was not right.
– Simone Schiavo, Senior Growth Manager at Leedfeeder
Solution: Implementing Userpilot’s feedback widget for accurate data reporting
Userpilot’s feedback widget was the ideal solution to Dealfront’s problem.
The team added the ‘Report data issue’ icon to their dashboard.
Clicking the icon triggers an in-app survey, which consists of 2 questions.
The closed-ended question enables the user to point out what kind of data on the page is inaccurate, like the company name or contact details.
The open-ended follow-up question allows them to provide additional details about the inaccuracy.
Once the user submits the survey response, the product team gets alerted via Slack. They share the feedback with the data team, who verify whether the feedback is correct. If it is, they correct the data.
Results: Improved data accuracy and resource efficiency
This simple solution has proved to be successful.
In the last 180 days, 163 users clicked on the survey, and 70 of them submitted their responses. This has helped them improve the accuracy of the data.
There’s more:
By implementing the in-app survey from a 3rd-party tool, Dealfront saved time and resources that would have otherwise been spent building a custom solution.
This allowed us to save time because the other way, we needed to have dedicated engineering resources to build it on our own.
– Simone Schiavo, Senior Growth Manager at Leedfeeder
How to leverage Userpilot for collecting customer feedback?
Are you in a similar situation as Dealfront? If so, let’s see how Userpilot can help.
Userpilot allows you to collect feedback in two ways:
- Actively, via targeted surveys.
- Passively, via the feedback widget, which you can embed in your UI or resource center.
Userpilot offers a survey template library. The templates include all the industry-standard surveys, like NPS, CSAT, PMF, CES, and more. So you don’t have to create them from scratch: just pick the template and customize it in the WYSIWYG editor without writing a line of code.
Thanks to the localization feature, you can translate your surveys into multiple languages. Offering surveys in users’ native language makes them more inclusive, increases response rates, and allows you to gather more in-depth feedback.
Userpilot allows you to trigger the surveys at a specific time. That’s useful when you want to collect feedback regularly.
There’s also event-based triggering for gathering contextual feedback. For example, you can trigger a CES survey immediately after a user completes a task or a CSAT survey after an interaction with your customer support agent.
It goes without saying that you don’t have to send the surveys to all your users at once. Userpilot offers advanced segmentation features, so you can target very specific user cohorts.
Once users start submitting their responses, you can monitor and analyze them in real-time from the analytics dashboard. This allows you to keep your feedback loops tight and respond to urgent user requests quickly.
Conclusion
Dealfront realized how cost-ineffective it is to build an in-house tool.
By adopting Userpilot as their feedback solution, they managed to improve the accuracy of their data while keeping their engineering resources focused on what matters most.
If you’re looking for an intuitive code-free feedback tool, book a Userpilot demo and learn how we can help!
Take Your Data Accuracy to the Next Level with Userpilot Surveys
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