Product management and product marketing are complementary functions in SaaS organizations that work together to develop products satisfying unmet market needs. This article explores a few areas where the two functions work closely together and capitalize on each other’s strengths.
Psychographic segmentation is a form of targeting that enables marketers to segment customers based on the psychological characteristics that influence their buying behavior. Learn how we can help you better analyze your customer base and target specific portions of them with personalized messages.
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Blue Ocean’s strategy focuses on creating uncontested market space through value innovation. It reconstructs industry boundaries to unlock new demand and make rivals irrelevant. This article covers the principles, implementation, and measurement behind successful blue ocean approaches.
Market validation is the process of confirming the demand for a product or service within the target market before committing resources to its development. This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan!
Omnichannel communication (or omni-channel communication) refers to the use and integration of multiple channels of communicating and connecting with customers, including all online and offline channels. In this article, we discuss what omnichannel communication involves, how it can help you deliver seamless experiences, and how to get started implementing it.
Our product management software guide offers valuable insights into top-tier applications that can enhance your team’s performance and help you build successful products. Keeping up with changing tools and pricing plans can be challenging, but we provide the information you need to ensure you’re using the most effective tools and getting the best value for your money.
