Wondering what data maturity is, how many stages there are, and which benefits you can reap by improving it? Learn all that and more in our guide!
Product-led growth is likely to continue reinforcing its position as a go-to-market strategy for SaaS companies. Our article explores 8 key trends in product management that you can’t afford to miss!
Lean experimentation is a systematic approach to testing and validating hypotheses about products, services, and features using the smallest amount of time and resources possible (i.e., it’s not always about throwing more resources into the development process). In this article, we’ll explain how you can generate ideas, run experiments, generate a falsifiable hypothesis, validate multiple hypotheses with analytics, and use what you learn to drive growth.
A product-led growth funnel is a framework for visualizing the process by which your product converts prospects into customers. This guide will explain what a PLG funnel is, which types you should use, and how product-led companies can leverage it to achieve sustainable growth!
The Product Marketing vs Growth Marketing discussion isn’t just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. But what are those philosophic differences and how do they affect their day-to-day responsibilities? Well, let’s understand the unique roles of PM and GM in the context of SaaS […]
Product management and product marketing are complementary functions in SaaS organizations that work together to develop products satisfying unmet market needs. This article explores a few areas where the two functions work closely together and capitalize on each other’s strengths.
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