Psychographic segmentation is a form of targeting that enables marketers to segment customers based on the psychological characteristics that influence their buying behavior. Learn how we can help you better analyze your customer base and target specific portions of them with personalized messages.
![Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023] cover](https://blog-static.userpilot.com/blog/wp-content/uploads/2023/09/unlocking-the-power-of-the-blue-ocean-strategy-a-comprehensive-guide-for-saas-businesses-2023_4ce4b9e3d7d73a1469ca600ed92d283a_2000-450x295.png)
Blue Ocean’s strategy focuses on creating uncontested market space through value innovation. It reconstructs industry boundaries to unlock new demand and make rivals irrelevant. This article covers the principles, implementation, and measurement behind successful blue ocean approaches.
Market validation is the process of confirming the demand for a product or service within the target market before committing resources to its development. This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan!
Omnichannel communication (or omni-channel communication) refers to the use and integration of multiple channels of communicating and connecting with customers, including all online and offline channels. In this article, we discuss what omnichannel communication involves, how it can help you deliver seamless experiences, and how to get started implementing it.
![Is Pendo Feedback Worth The Money? [+Better Alternatives]](https://userpilot.com/blog/wp-content/uploads/2022/05/Is-Pendo-Feedback-Worth-The-Money-plus-better-alternatives_ad6fc379835bf63f79cff60c45c857c8_2000.png)
Customers love great products, but there’s no one-size-fits-all adoption tool. Pendo is a great digital adoption tool, and its Feedback module can cost you quite a bit. Is Pendo Feedback really worth splurging on? Here we answer this popular question and also suggest a great alternative. Let’s see if Pendo Feedback is worth spending all that extra money on.
Pendo is a digital adoption platform (DAP). What does it mean? Pendo allows SaaS businesses to track user engagement and in-app behavior to better understand their needs and wants. It also offers surveys and feedback tools and designs in-app onboarding experiences for both customers and staff.
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