App retention rate is crucial for understanding your app’s long-term success. If your users aren’t sticking around, no matter how many new ones you acquire, you won’t see the growth you’re hoping for. Improving product adoption goes beyond getting users to install your app: it’s about keeping them engaged. Tracking your app’s retention rate can help you identify pain points in the user journey and pinpoint where you’re losing users. But how do you measure how many users you’re retaining? In this article, we’ll look at how to calculate your app retention rate, and the best practical tips to build better user experiences and improve engagement to reduce churn.